Building on Success in Bedding and Home Accessories, Bioworld to offer a complete collection of Bearpaw  branded Hydration, Kitchen, Home Fragrance Products and More 

New York, NY —   Romeo & Juliette Inc.’s Bearpaw footwear brand signed a new licensing agreement with Bioworld Merchandising Inc.

The new partnership will feature an extensive assortment of home goods products, including tabletop, food storage, kitchen textiles, candles, home fragrance and hydration and coolers.

Building on the success of the brand in bedding and other home goods, the new collection from Bioworld will extend Bearpaw’s distinctive brand aesthetic into a broad range of additional products designed for everyday living. The Bearpaw license with Bioworld was created by The Brand Liaison as the exclusive licensing agent for the Bearpaw brand.

“We are thrilled to add the Beatpaw brand to our growing roster of National Brands” says Greg Alprin, Bioworld Home Division Vice President.  “Bioworld has been building an incredible home division and adding a brand like BEARPAW fits our business model really well.”

“Adding a company like Bioworld to our growing family of Bearpaw licensees is a great natural progression to expand our home goods program” says Tom Romeo, Founder of Bearpaw. “Leveraging the success of the bedding and other home goods from Britannica, Bioworld has designed an incredible collection that extends the Bearpaw DNA into a variety of beverage and kitchen products.”

Set to launch in Spring 2027, Bioworld’s initial product assortment will include: Coolers; Indoor and Outdoor Hydration (such as coffee mugs, drinkware, water bottles and more); Tabletop (Dinnerware, serveware, barware and BBQ tools, and food storage) and Home Fragrance and Candles.

The new collections from Bioworld will be offered to a wide range of distribution channels, including department stores, mid-tier retailers, off-price retailers and clubs, providing consumers with multiple opportunities to experience the brand across their everyday home and lifestyle needs.

Bearpaw has evolved significantly from its origins as a footwear company founded in 2001. Over the past five years, the brand has expanded its licensing program into women’s and children’s apparel, accessories, socks, handbags and home, establishing Bearpaw as a true lifestyle brand with broad consumer appeal.

Bearpaw is proud to welcome Bioworld Merchandising to its roster of exceptional licensing partners, including IHL Group for women’s and kids’ apparel; Stepping Stones for infant and toddler footwear and accessories; Centric for adult slippers; Skyline for men’s apparel; GCE for socks and cold-weather accessories; Gina Concepts for handbags; Colors In Optics for eyewear; and Britannica for home fashions.