New York, NY – October 6, 2026 – Today, leading footwear manufacturer Dilly Sports announced a licensing partnership with Authentic Brands Group (Authentic) for Reebok, the iconic athletic and lifestyle brand, to launch Reebok kids footwear in Brazil. Under the agreement, Dilly Sports will design, manufacture and distribute Reebok-branded athletic, lifestyle and sport-inspired footwear for children across Brazil. The partnership marks Reebok’s continued expansion across Latin America and strengthens the brand’s presence in one of the region’s largest footwear markets.

“Dilly Sports’ strong manufacturing capabilities and deep market expertise make them an ideal partner to grow Reebok’s kids footwear business in Brazil,” said Steve Robaire, EVP of Reebok at Authentic Brands Group, the owner of the Reebok brand. “Their proven track record, established retail relationships and commitment to quality position us to bring thoughtfully designed products to Brazilian families while continuing to expand Reebok’s presence in this important market.”

The collection will include lifestyle, athletic and sport-inspired styles—including sneakers, trainers, sandals and football and basketball shoes—designed to support active kids through every stage of play. Inspired by Reebok’s heritage of fitness and self-expression, the collection blends comfort, performance and everyday style for the brand’s youngest consumers.

“We are excited to partner with Reebok to introduce this new children’s collection,” said Charles Dilly, Director at Dilly Sports. “By combining Reebok’s globally recognized brand with our local manufacturing expertise and distribution network, we look forward to delivering products that resonate with families across the country.”

Dilly Sports operates three manufacturing facilities in Brazil focused on athletic and casual footwear, serving key retail and e-commerce partners nationwide. Its established regional relationships will support broad distribution of the new collection across the Brazilian market.

The first Reebok kids footwear collection is expected to launch in Brazil ahead of Children’s Day on October 12.

About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

About Dilly Sports
Dilly Sports is a Brazilian footwear company with more than 50 years of industry experience, focused on the development, production, and management of athletic and casual footwear. The company operates three manufacturing facilities in Brazil and an R&D center in Novo Hamburgo, Rio Grande do Sul.

Its portfolio includes West Coast, Mormaii, and ÖUS, while its manufacturing expertise supports leading global brands such as Puma, Oakley, Skechers, Reebok, Calvin Klein, Lacoste, ASICS, and Kappa. Through its local manufacturing capabilities, product development expertise, and established market relationships, Dilly Sports serves key retail and e-commerce partners across Brazil.

About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Care Bears, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, OVO, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.