NEW YORK, NY  – Konami Cross Media NY, Inc., a world leader in entertainment content licensing and production, has entered a new strategic licensing agreement with Intimo, a well-known apparel and accessories company specializing in e-commerce. This partnership will bring a diverse range of Yu-Gi-Oh! branded merchandise to the U.S. market, including sleepwear, accessories, and home goods.

The announcement was made today by Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY.

Intimo is recognized for its successful collaborations with major industry leaders, including Paramount, Warner Bros., Hasbro, and Universal. The company is celebrated for delivering high-quality, fan-favorite items like sleepwear, blankets, backpacks, and lunch bags.

Highlighting the strategic fit, Coleman stated, “Intimo has a strong presence in the children’s market and is actively expanding its portfolio to embrace evergreen anime properties. Yu-Gi-Oh!was the clear choice for this expansion. We are thrilled to work with the Intimo team to launch a full product line, including comfortable pajamas, cozy blankets, stylish backpacks, essential cold-weather gear, and practical lunch boxes.

Sara Daitzman of Intimo commented on the collaboration: “Partnering with a globally recognized and beloved franchise like Yu-Gi-Oh! elevates the excitement and quality of our growing anime portfolio. We understand the passion of the fans and are committed to delivering products that not only feature their favorite characters but also uphold the high standards of comfort and style Intimo is known for.”

The new Yu-Gi-Oh! Collection from Intimo is scheduled to launch for the upcoming shopping season, bringing the spirit of the dueling world to everyday apparel and accessories.

About Intimo
Intimo is a privately held apparel and accessories company specializing in licensed sleepwear, loungewear, blankets, back-to-school products, and cold-weather gear. With a strong focus on e-commerce platforms, Intimo is uniquely positioned to drive success for its brand partnerships in the online channel. The company is dedicated to providing high-quality, comfortable, and stylish products for fans of all ages.

About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years Yu-Gi-Oh! has amassed a fervent following and the brand continues to flourish. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing the Yu-Gi-Oh! TRADING CARD GAME as well as Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.