2025 Licensing Excellence Awards

The Winners

Best Licensed Product Awards

Best Apparel, Accessories, or Footwear Product for Corporate Brands

Samsonite – V&A
Alfilo Brands

Best Appliance, Automotive, or Electronic Product for Entertainment Brands

Thai Honda- Hello Kitty
Pacific Licensing

Best Health & Beauty Product

LUSH – Wicked

Best Publishing, Social Expression, or Back-to-School Product

Chronicle Books – LEGO

Best Apparel, Accessories, or Footwear Product for Entertainment Brands

Love Your Melon – Sesame Street

Best Food or Beverage Product for Corporate Brands

BSc Supplements – Chupa Chups
Asembl Brands

Best Home Décor or Houseware Product

H&M – LEGO

Best Toys, Games, Novelties, or Role Play Product (ages 0-8)

Moose Toys – Despicable Me 4

Best Appliance, Automotive, or Electronic Product for Corporate Brands

Nuna Strollers- BMW
Brandgenuity

Best Food or Beverage Product for Entertainment Brands

OREO – Star Wars

Best Interactive or Digital Product

Actionary Limited – Harry Potter

Best Toys, Games, Novelties, or Role Play Product (ages 8+)

LEGO – Jaws

Best Brand Awards

Best Animated Band

Peanuts – Peanuts Worldwide

Best Food, Beverage, or Restaurant Brand

Reese’s- The Hershey Company
Brand Activation Consulting, Estuary Brands, Tycoon

Best Music Artist or Celebrity Brand

The Beatles-Apple Corps
Bravado

Best Art, Design, or Museum Brand

The Museum of Modern Art

Best Interactive or Digital Brand

Tetris – The Tetris Company

Best Publishing, Stationery, or Social Expression Brand

Dr. Seuss – Dr. Seuss Enterprises

Best Toy Brand

Squishmallows – Jazwares

Best Corporate Brand

Goodyear- The Goodyear Tire & Rubber Company
IMG

Best Live Action Brand

Wicked – Universal Products & Experiences

Best Sports, eSports, or Collegiate Brand

Overtime- Overtime Sport
The Brand Liason

Best Retailer Awards

Best Retailer for Entertainment Brands

Miniso – Harry Potter

Best Retailer for Corporate, Lifestyle, Fashion, or Sports Brands

Modern Works – Kodak

Other Awards

Best Hardlines or Packaged Goods Collaboration

MONOPOLY x Nike x WS Game Company

Best Location-Based Experience or Initiative

Hello Kitty 50th Anniversary Celebration of Friendship
Pacific Licensing

Best Sustainability Initiative

Primark & Disney – The Lion King Campaign & Repair Workshop

Members’ Choice Award

PAC-MAN Live Experience – Bandai Namco Entertainment and Little Lion Entertainment

Best Accessories or Footwear Collaboration

Dr. Martens x Wednesday
WildBrain CPLG

Best Licensed Promotion

Batman Day x Uber Australia

Best Advertising Campaign Featuring a Licensed Brand

Wheres Waldo & Etsy Campaign

Best Apparel Collaboration

Huf x Kodak

become a member today

learn more

  • Copyright © 2025 Licensing International
  • Translation provided by Google Translate, please pardon any shortcomings

    int(185)