2020 Hall of Fame Inductee
MARTHA STEWART, Founder, Martha Stewart Living Omnimedia.
Stewart was one of the pioneers of the modern licensing model, beginning with her trailblazing direct-to-retail deal with Kmart in the late ’90s. Stewart founded the diversified media and merchandising company, Martha Stewart Living Omnimedia, which is owned by brand management firm, Marquee Brands.
Over the last two decades her branded products have graced the shelves of top-name retailers such as Macy’s, Staples, Michaels, TJX Companies and QVC. The business has also expanded to include major e-commerce retailers, Amazon and Wayfair. With a product line that has touched almost every category from fashion to food, paint to pet products, and a wide variety of home goods, Stewart continues to launch innovative, lifestyle-based brand extensions.
Most recently the brand announced plans to develop branded real estate communities in markets around the globe, among many other projects in the housewares, food and beverage, pets, crafts, fashion, garden and travel markets.