Despite the pandemic’s challenges, Beanstalk thrived. We signed new clients: Ohio State University, The Met, Shell, Bush’s, and new brands from existing clients. Global retail sales of our clients’ licensed products generated $8.1 billion, driven by trusted solutions that met consumers’ pandemic needs: health aides, cleaning supplies, home improvement, and food. Our agency values – commitment, humility, one team, innovation, community and empowerment – define our culture and drove success. We provided training to navigate new ways of working and stayed connected through virtual events. In response to racial injustice, Beanstalk established an ongoing agency-wide practice of “Antiracism, Allyship, Action.”
IMG’s licensing business had one of its strongest years to date in 2020, generating $16+ billion total retail sales for global clients through quality programs and expanding its roster with Gap, JEEP, Fortnite, Killing Eve, Assassin’s Creed, Jackie Robinson Foundation, and more.
The Joester Loria Group
In 2020, JLG successfully tackled unique challenges and delivered exceptional results for our clients. We retained and empowered our staff allowing us to launch McDonald’s, with global Adidas and Funko programs, execute dozens of global Eric Carle collaborations and DTR’s, introduce new food categories for Kellogg’s and drive exceptional results for Pepsi, Corona, Modelo, Cheetos, and Doritos. We provided content and activities for parents with young children as part of our focus on consumer engagement and giving back. We also launched TikTok’s #1 tween influencers WeWearCute, in multiple categories and positioned our clients for exponential growth.
Pacific Licensing Studio
Across sis Southeast Asian markets plus Taiwan, and on behalf of our six clients and 90+ team members, Pacific Licensing Studio pivoted decisively to meet the challenges of 2020, crafting solutions for and balancing the needs of all its stakeholders – licensors, licensees, retailers and consumers – so much so that we actually GREW our business in retail value from US$220 million in 2019 to more than $290 million in 2020. More than a 30% increase!
Pocket.watch is the agency for some of the top YouTube stars in the world, including 3 of the top 10 most viewed channels – Kids Diana Show, Ryan’s World, and Toys & Colors. Our unique combination of Licensing, Sales, Production, and Marketing support provides a host of services that have created some of the biggest kids franchises on the market today. This includes global content distribution, highly successful partnerships with major brands such as Colgate, Kelloggs, and Skechers, and licensing opportunities in every category from toys to toothbrushes.
Retail Monster’s innovative licensing approach proved prescient in 2020. Client partners captured significant growth across omni-retail. Brand Licensing: Retail Monster’s globally recognized IP partners each debuted meaningful e-commerce & brick-and-mortar experiences, including a Walmart exclusive program that was the most-read Kidscreen story of 2020 that featured in-game marketing and digital unlockables; & promotional programs with Vlad & Niki that drove 200+ million views. RSM: Retail Monster delivered best-in-class programs for Crayola and Hasbro at Walmart, Target, CVS, Meijer, & more.
If we proved anything in 2020, it’s that we won’t let a pandemic stand in our way of success. In fact, we believe it was our best year so far in the company’s (almost) seven year history, achieving more client wins, product sales, award wins and brand event attendees than ever before. It was the second best year for team appointments and charitable donations but we’re still pretty proud. Every member of the team has demonstrated incredible strength, commitment and resilience and that’s all without being able to see each other in person. 2021 better watch out.
WildBrain CPLG realigned European teams to drive double digit growth. Launched Lifestyle division dedicated to overseeing & driving revenue for lifestyle and corporate properties, with success including new representation rights. Celebrated Peanuts 70th Anniversary year in 2020 with a huge slate of global collaborations including SMEG. Extended representation of the emoji brand in EMEA, as well as expanded rights for Hasbro’s eOne brands in CEE. Growth in MENA & North America with new partners. Driving growth for PAW patrol across multiple product groups and retail platforms. Continued investment and focus on creative services & building synergies with WildBrain Spark.