Keith Haring (Artestar)

Keith Haring’s artwork can be seen today in galleries, museums, books, magazines, documentaries, and in licensed brand and marketing collaborations worldwide. 2024 marks the 35th year of the Keith Haring Foundation. With more than 100 active licenses worldwide, the Keith Haring brand is stronger than ever.

Keith Haring was an American pop artist famous for his street art in New York City and his use of fashion and product to connect his artwork to a wide, diverse, global audience. Keith Haring’s support of the LGBTQIA+ community and his political activism were also key pillars of his practice. Today, his art is a pillar in the licensing community. From Uniqlo, Coach, Zara, MAC Cosmetics, and Sally Hansen to Comme des Garcons and Porenza Schouler, the Keith Haring licensing business continues to grow and educate the next generation about an amazing artist.

Natural History Museum, London

The museum’s licensing programme saw significant growth in 2023, both nationally and internationally with 10 new partners signed, including Galt Toys, ROKA London, and Blues Group. A slew of product launches with existing licensees, including Joanie and Dunelm, bolstered this success, with Dunelm showing an increase on forecasted royalties. New collaborations include their Biscuiteers collection, which proved so popular it made it into the brand’s top 20 of sales since their launch. Retail visibility expanded with a flourishing new relationship with World Duty Free at airports and tourist destinations across the U.K. A collaboration with Hasbro’s Peppa Pig culminated in an exclusive apparel collection for Tesco and pop-up activity centre in the museum. In the same year that the Museum’s blockbuster Titanosaur exhibition became its most successful in over 20 years, the licensing programme also collected the Best Licensed Heritage Award at the B&LLAs for the fourth year running.

New York Botanical Garden (Jewel Branding & Licensing)

NYBG brand partners join in the mission to help people discover beauty, knowledge, and wellbeing in the natural world. The licensing program—enriched by NYBG’s extraordinary heritage, beautiful living collections, and one-of-a-kind archival botanical artwork collection—offers a unique opportunity to align with NYBG in supporting their mission to educate, study, and preserve nature. This flourishing program continues to experience significant growth globally. Licensed in 15 countries across four continents, NYBG had its most successful year in 2023, with royalties growing 37%. The program bloomed thanks to significant growth in Asia, including multiple apparel, accessory, and beauty programs in Japan and Korea, as well as steady growth in the U.S. in fashion, bath and body, fragrance, tea, chocolate, home textiles, stationery, and gift and florals. Prestigious partners include Frontgate, Tea Forte, New Era, Rizzoli, Penguin Random House, and LeSportsac. Products are complemented by cause-related messaging that resonates deeply with many audiences.

The Metropolitan Museum of Art (Beanstalk)

The Met is one of the most important cultural institutions in the world, representing 5,000 years of art from around the world and attracting tens of millions of visitors. Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the museum’s galleries and exhibitions, revealing unexpected connections across time and across cultures. With more than 40 licensees around the world—from luxury furniture and home decor (Eichholtz, Scalamandre, Ann Gish) to fashion apparel and accessories (Pacsun, Dr. Martens, Todd Snyder, Timex, Casely)—The Met licensing program has seen exponential growth since its inception in 2021. Achieving best-in-class retail placement from Harrods and Bloomingdales to Pacsun and Perigold, sales have surpassed expectations and garnered coverage in the most prestigious commercial and trade publications. It’s also generated more than 1.5 billion social media impressions.

V&A

2023 has been another year of growth, with over 85 licensees globally across multiple categories. With 62 ranges launched, 12 debut launches, and 15 new licensees, the brand’s ongoing appeal and reach is evident. The museum saw strong growth internationally, with new collaborations in the U.S. and Canada, East Asia, and Europe. The apparel collection with FILA across Mainland China, Hong Kong, Macau, and Singapore attracted over 12 million plays of its launch video in just two weeks. The campaign featured high profile brand ambassadors Yang Mi and Lay Zhang. Interiors has been a key growth category globally. Significant efforts included the debut launch from 1838 Wallcoverings, including a photoshoot at the museum; the inaugural launch of rugs from Agnella by Brintons; and Sofas & Stuff’s second collection of highly desirable upholstery fabric designs.