Proudly Presented By
Bluey – Ludo Studio & BBC Studios
A global sensation, Bluey was the #2 most streamed program in the U.S., doubling its viewing from 2022 to 43.9 billion viewing minutes on Disney+ in 2023. The series’ success is fueled by an enthusiastic audience—children and adults—who love its heartwarming and relatable storylines, wide-ranging and fast-growing CP program spanning all key categories, and multiple experiential initiatives that let fans immerse themselves in Bluey’s play-filled world. Among 2023’s highlights, #1 Preschool Toys license in the U.S. (dollar volume); Three Good Housekeeping Best Toy Awards (two partners); Two NYT best-selling picture books; and the “Bluey: Dancemode!” soundtrack debuted at #1 on Billboard Kids Albums Chart. Additionally, the Bluey x CAMP immersive experience attracted sellout crowds in LA. The immensely successful Bluey’s Big Play (the U.S., Canada, the U.K., Australia, and beyond) is among the longest-running kids’ stage shows, and the Bluey balloon in Macy’s Thanksgiving Day Parade in 2023 introduced a second Keepy Uppy balloon!
Gabby’s Dollhouse – Universal Products & Experiences
In less than three years, DreamWorks Gabby’s Dollhouse has become one of the fastest growing global preschool brands. Airing on Netflix and FTA in international territories, the hit series has sold more than 1.5 million of Spin Master’s Gabby’s Purrfect Dollhouse and was ranked the #1 ITPS item in 2023 across the U.S., Canada, the U.K., Italy, Spain, Belgium, Netherlands, Australia, and Mexico; #2 in France; and #5 in Germany. Additionally, the toy line received a Best Toy and Game Award at the Licensing U.K. Awards and also received multiple Best Toy accolades across the globe, including Good Housekeeping and Parents magazine. With a fan-first ecosystem featuring a popular app (26 million downloads), YouTube channel (over 1.5 billion views), and music (220 million music streams), theme park events, a global touring fan activation and more, Gabby’s Dollhouse is the first preschool series developed for streaming to drive breakthrough retail success.
Naruto – Shueisha, TV Tokyo, Studio Pierrot (Viz Media)
Naruto continues to build brand momentum with a drumbeat of collaborations, starting with the launch of its second Jordan Brand x Zion Williamson line. Naruto joined forces with the Teenage Mutant Ninja Turtles on an exclusive brand mashup fashion program at Box Lunch. The Naruto brand has expanded into new lifestyle categories with partner launches with Colourpop cosmetics, Igloo for co-branded coolers, Casetify for high end cell phone cases and accessories, Darc Sport for a range of gear for bodybuilders, and Hyperfly’s range of high-end jiu jitsu gi’s. Naruto ended the year strong with a highly anticipated launch of Bandai’s Naruto x Boruto: Ultimate Storm Connections video game launch and was named by Google as the “Most Searched Anime of the past 25 years.”
Peanuts – Peanuts Worldwide LLC
In 2023, Peanuts resurged into the global zeitgeist through multiple viral moments driven by innovative licensing that tapped into deep fan sentiment, all while staying true to its more than 70-year legacy. NPR, The Atlantic, WSJ, Architectural Digest, and more recognized Peanuts’ banner year and ability to capture the hearts of Gen Z fans through TikTok (+166% follower growth in 12 months). Licensing highlights include a Snoopy Apple Watch face with 148 custom animations, an elusive Puffer Coat Snoopy plush with nearly 100% sell-through at CVS, and a sold-out viral pajama set at American Eagle. Fans literally gave blood (to the American Red Cross) for an exclusive ‘Joe Cool’ tee, increasing ARC web traffic more than 600% and resulting in 18,000 appointments above baseline in the first week. For the Beagle Scouts’ 50th anniversary, Peanuts debuted a new Macy’s parade balloon and created 1,800 YMCA camp scholarships for kids globally.
Peppa Pig – Hasbro
For 10 seasons across 20 years, Peppa Pig has taught children to be confident. This ethos is encapsulated by Peppa’s new tagline, ‘Let’s Jump In!’ which was introduced alongside a retail campaign. Confidence is encouraged at every touchpoint, from Peppa’s upbeat ‘Let’s Jump In: The Album’ to nature- and space-themed fashions with London’s Natural History Museum. Peppa jumped onto U.S. Netflix screens in January and immediately became the platform’s #1 kids show! This follows a strong entertainment performance in 2023 with 2 billion hours of YouTube content watched globally and expanded distribution to Disney+ in EMEA. Peppa also made an appearance on the semi-finals of competition show Eurovision, garnering 744 pieces of media coverage and attracting 14.1 million views! The brand continues to entertain with enchanting live experiences, including more than five touring shows across NA and EMEA, as well as the opening of China’s second Peppa Pig Play Cafe.
South Park – Paramount Global
South Park is a global, cultural phenomenon with content everywhere. In 2023, Paramount continued expansion to its consumer products program to bring even more products to fans everywhere. We successfully expanded our cross-category business tied to content launches. Through our invaluable partnership with South Park Digital Studios, our investment and dedication to the brand has paid off—we leveraged the success of our 2022 anniversary campaign and P+ exclusive streaming event launches to expand the program globally in 2023. With the launch of Paramount+ in international markets, we’ve strategically continued to grow South Park in markets like Japan. Timing is everything—and with this IP, our teams, studios, and lines of business operate in cross-alignment to bring products timed to content release. As fans are skewing younger (with viewers ages nine to 24 representing two-thirds of the SVOD audience for S26), Gen Z’s discovery opens an entirely new CP demo that our partners see success in.
