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Hasbro Gaming at Changi Airport – Q’s Advertising Pte Ltd (Pacific Licensing Studio Pte Ltd)
Changi Airport Terminal 3 underwent a magical transformation into a Hasbro Gaming wonderland last July, inviting kids, families, and adults into a world of joy. Partnering with Hasbro Gaming, the immersive experience featured larger-than-life “phygital” versions of beloved games like Connect 4, Hungry Hungry Hippos, Twister, The Game of Life, and Guess Who?
Customers were not only players but participants in an extraordinary fusion of physical and digital gaming. The allure extended beyond gameplay, with exclusive premiums becoming coveted items post-launch, swiftly flying off shelves. This fantastical activation not only brought smiles to visitors of all ages but also achieved remarkable success, creating an engaging and sought-after brand experience at Changi Airport Terminal 3.
KISS New York City Takeover – Pop Up Mob; Modern English; Tactical Manoeuvre; Alex Coletti Productions (Bravado)
To celebrate KISS’s final shows ever in New York City, Bravado curated a city-wide takeover. In total there were 15 activations across five days which generated more than 2 billion impressions. The activations were KISS Pop-Up Store with Memorabilia, Google Maps, Empire State Building Lighting Ceremony, ESB Music-to-Light Show, Mayor Proclamation, NY Rangers x KISS, Taxi Takeover, New York Post, Cookies & Ambassadors, 50,000 Metro Cards, Penn Station Digital Ads, Prince Street Pizza – Specialty Pizza & Commemorative Box, Inked NYC – Free Tattoos & Face Painting, RIPNDIP – 10 Apparel Exclusives, and Peloton – 34,000 Workouts in One Week.
Paris by Emily – Dharma
This branded travel experience puts you at the heart of the Parisian experience as only Emily in Paris can! Focusing on ‘only-emily’ experiences around fashion, lifestyle, food, and romance, this five-day experience pushes boundaries, provokes discovery, and champions learning of the best kind. Since the launch in November, there are over 800 million impressions around the experience and a constant stream of requests for interviews and information. The first excursion in November was immediately sold out as is trip two, which is happening in February!
Pokémon x Van Gogh Museum
In 2023, Van Gogh Museum celebrated its 50th anniversary. To celebrate this, The Pokémon Company International and the Van Gogh Museum launched an official collaboration aimed at introducing new audiences to the works of Vincent van Gogh. The partnership was based on the shared link with Japanese art and culture—Pokémon is an iconic Japanese pop culture brand and Japanese prints were a significant source of inspiration for Vincent van Gogh.
On 27 September 2023 the launch event took place in the museum. In the first week of the collaboration 479 pieces of coverage were captured with a combined reach of over 1.5 billion. From 28 September 2023 until 7 January 2024, visitors could enjoy various activities at the museum including a presentation with Van Gogh-inspired Pokémon paintings, taking part in the art treasure hunt, and a digital art session on how to draw Pikachu.
Shrek x Airbnb
Once upon a time, a very chatty donkey agreed to swamp-sit for Shrek. Before he hits the road again, Donkey is inviting guests near and far, far away to sleep like an ogre in Shrek’s Swamp, only on Airbnb. Located among the hills of the Scottish Highlands, Shrek’s Swamp is a stumpy, secluded haven fit for a solitude-seeking ogre—and for the first time ever, a handful of his biggest fans. The launch of the Shrek Airbnb delighted fans from around the world, earning over 80 million social impressions, 2,400 global press hits and 4.8 million views on the announcement TikTok video, which has become Airbnb’s most shared TikTok of all time.
Snoopy x Mega Adventure – First Asia Realty Development Company
(WildBrain CPLG)
The SM Megamall is the third largest shopping mall in the Philippines. It is home to top international designer brands as well as leading consumer products and services in the local market. SM Megamall has partnered with Peanuts Worldwide to bring Snoopy and friends to a unique and interactive experience, which features the largest-ever inflatable Snoopy (50ft) at the rooftop of SM Megamall Philippines. The Snoopy Mega Adventure experience features an extraordinary 360-degree immersive journey of four seasons with Snoopy and friends through a multimedia display of Peanuts comic strips with whimsical bursts of colors—cool tones for winter, bright pastels for spring, bright and vivid shades for summer, and earthy tones for fall.
Squid Game: The Trials – Superfly
Sandbox VR, the world’s premier destination for premium location-based virtual reality experiences, and Netflix, the world’s most subscribed streaming service, partnered in 2023 to launch the first-of-its-kind fully immersive Squid Game VR experience based on the #1 hit series. Released globally at more than 40 locations, fans participate in the world of Squid Game in mind-blowing, full-body VR built atop a patented motion-capture system and bleeding-edge haptics. Squid Game Virtuals transports players to iconic locations, where they become contestants in recognizable challenges (like ‘Red Light, Green Light’) and compete to be the last one standing. Just 12 days from release, it became Sandbox VR’s most popular experience, demonstrating the rewards for pushing the boundaries of entertainment.
The Friends Experience: The One in Melbourne (Original X Productions)
Launched in Melbourne, Australia in September 2023, The FRIENDS Experience delivered the ultimate immersive fan experience celebrating the iconic, globally recognised series FRIENDS. The experience, titled The One in Melbourne, is the first and largest FRIENDS activation in the Southern Hemisphere. Since its arrival, The FRIENDS Experience has been seen by more than 75,000 fans with over 10,000 magnets, 4,000 plush Hugsys, and 3,000 Central Perk aprons sold from the FRIENDS Experience Retail Store. Incredibly well received by the local market, the event was extended twice due to popular demand. Ticket sales also exceeded the original forecasted ticketing goal by 30%. Google ratings have stayed at 4.5+ stars for the duration of the run, with guest satisfaction ratings of 90%.
