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Licensing International Excellence Awards: Digital, Apps, Video Games

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emoji – emoji Company GmBH

Licensing International 2021 Excellence Awards, Best Licensed Product, Apparel, Footwear, Accessories, Blackmilk, Harry Potter

 

The emoji company has developed and owns the world’s largest library of official emoji® brand icons with registered emoji® trademark in more than 100 jurisdictions globally and licensed products in 130 countries while constantly expanding into new territories and product categories.

Minecraft – Microsoft

Licensing International 2021 Excellence Awards, Best Licensed Product, Apparel, Footwear, Accessories, Dr Martens, Jean Michel Basquait

 

Minecraft is the bestselling video game of all time with over 200 million copies sold. The game is played in every country in the world and has 132 million monthly users. The Minecraft Universe significantly expanded in Austrailia in 2020 with a number of retail activations and launches.

Pokémon – Pokémon Shanghai

Licensing International Excellence Awards Best Digital Brand Pokemon

 

As one of the most well-known IP worldwide, Pokémon never stops creating innovative entertainment. With the establishment of Pokémon Shanghai in 2020, more and more licensing products are becoming accessible to our Chinese Pokémon fans.

Sonic the Hedgehog – SEGA

Licensing International 2021 Excellence Awards, Best Licensed Product, Apparel, Footwear, Accessories, Modern Works, Eastman Kodak Company

 

Sonic is a top-tier brand once again, being one of few video game brands to successfully transcend video games, movies and animation. From the Sonic the Hedgehog movie sequel to new game releases to the animated series, SEGA will be bringing it all to life through fun and innovative consumer products!

Subway Surfers – SYBO Games

Licensing International 2021 Excellence Awards, Best Licensed Product, Apparel, Footwear, Accessories, Morgan Lane, Monopoly

 

Summer 2020 saw Subway Surfers gamers around the world racing through a digital version of Little Rock, Arkansas, a destination purposefully chosen to feature an iconic retailer’s “backyard” – Walmart. Walmart stores featured prominently throughout the 3-week game update; the never-before seen experience was enjoyed by millions of players around the world!

Super Mario – Nintendo

Licensing International 2021 Excellence Awards, Best Licensed Product, Apparel, Footwear, Accessories, Primitive Skate, Sailor Moon

 

For over 35 years, generations of fans have grown up with the Super Mario franchise, making him an indelible pop culture icon. The Super Mario brand encapsulates a sense of nostalgia like no other property, appealing to people of all ages. In 2020, Nintendo celebrated Super Mario’s 35th anniversary with unique collaborations that reached new audiences in thousands of new retail placements globally from Levi’s, Crocs, Monopoly, Jenga, Hot Wheels, Puma, Champion, and more. Nintendo also introduced the best-selling innovative LEGO Super Mario line in partnership with the LEGO Group. These creative partnerships provide new opportunities for people to engage with this fan-favorite brand.

XBOX – Microsoft

Licensing International 2021 Excellence Awards, Best Licensed Product, Apparel, Footwear, Accessories, Primitive Skate, Sailor Moon

 

Xbox has a highly engaged audience with over 50 million followers across Facebook, Instagram, Twitter, and YouTube. The popular gaming console Xbox has over 100 million monthly active users. In 2020 the Xbox Series X/S was launched and was the biggest console launch in Xbox history.

Licensing International 2021 Excellence Awards Ceremony

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