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Licensing Excellence Awards Best Licensed Brand Animated

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Bing – Acamar Films

Licensing International Excellence Awards: Entertainment, Character, Animated Bing


Bing has seen remarkable success in 2020. Commitment to world-class digital content and community engagement has earned Bing three billion YouTube views, one million app downloads across three territories, and the position of fastest growing pre-school Facebook channel. With a thriving licensing program and new experiential partners, Bing has over 70,000 points of sale and more than 100 licensees across eight territories; UK, Italy, Poland, Netherlands, Belgium, Spain, Hungary and Czech Republic. Bing was named Property of the Year at the Bologna Licensing Awards and won a PRIX ROYAL Paris Animation Award and a Creative Bath Award for ‘Best App’.

Bluey – Ludo Studios

Licensing International Excellence Awards: Entertainment, Character, Animated Bluey


Bluey, the Emmy®-winning animated series has been hugely popular since its Sept 2019 U.S. debut on Disney Junior. In Q1 2020 Bluey became a top 5 Disney Junior series with boys 2-5 and top 6 with kids and girls 2-5. During summer 2020, Bluey was #1 on DisneyNOW for 17 consecutive weeks. Bluey S2 reached 11M individuals age 2+ across Disney Channel and Disney Junior. In addition to its International Emmy, Bluey won a 2020 Asian Academy Creative Awards for Best Preschool Program and 2020 Australian Academy of Cinema and Television Award (AACTA) for Best Children’s program.

Moomin – Moomin Characters

Licensing International Excellence Awards: Entertainment, Character, Animated Moomin


With over 700 licensees and more than 750 million EUR in sales annually the Moomins celebrated 75 years in 2020. The sea is a vital part of the Moomin universe and Moomin launched the #OURSEA campaign to help save the Baltic Sea. The program proved to be a success with over 130 licensees on board and over 990 000 EUR donated. In 2020 Moomin had over 100 million impressions on Social Media. is ever expanding on content and online sales, delivering Moomin products worldwide. Today there’s 27 Moomin shops and 9 Moomin cafés around the world, from Helsinki to Hawaii.

Naruto – Shueisha Inc.

Licensing International Excellence Awards: Entertainment, Character, Animated Naruto


To commemorate the 20th anniversary of NARUTO, VIZ Media launched the “Year of Naruto” brand campaign in 2020. Teaming up with key celebrities and lifestyle brands, the focus of this milestone campaign was to introduce the beloved anime title to new communities and demographics. Accessibility was the key message as VIZ partnered with stars across different industries who are genuine NARUTO fans including: Michael B. Jordan, Megan Thee Stallion, Steve Aoki, and Israel Adesanya. Notable brand and lifestyle collaborations include: Coach, Primitive Skate, Hello Kitty, Tokidoki, DIM MAK, Hypland and Team Liquid.

Peppa Pig – Hasbro

Licensing International Excellence Awards: Entertainment, Character, Animated Peppa Pig


The strong global appeal and affinity of Peppa Pig is driven by the values of relatable everyday family experiences and charming humour unique to the show. During 2020, the global superstar captured the hearts of fans and became the #1 most streamed show for kids including TV, AVOD, IPTSs, and special channels in China. Peppa Pig was the first family brand to be featured in the World Health Organization’s #SafeHandscampaign and became ambassador of STC in China. New branded experiences such as the Afternoon Tea Bus in London and licensed products such as the Doctors & Nurses story book, dedicated to the NHS, launched to oinktastic reviews, helping make Peppa the world’s #1 pig!

Pink Panther – MGM Studios

Licensing International Excellence Awards: Entertainment, Character, Animated Pink Panther


The iconic Pink Panther character continues to be discovered by new generations and remains one of MGM’s most well-known franchises due to its playful charm that appeals to viewers of all ages. Pink Panther has been inspiring all aspects of pop culture and has been 2020’s most popular accessory with apparel collaborations with well known designers including Off-White, Original Marines, 23-Ku and more.

Trolls World Tour – Universal Brand Development

Licensing International Excellence Awards: Entertainment, Character, Animated Trolls World Tour


DreamWorks Animation’s Trolls has one of the largest franchise eco-systems– fueled by an incredible content portfolio of feature-length films, hit TV series, a primetime holiday special, original digital content, video games, a dynamic consumer products program as well as Universal Studios theme parks activations. In response to COVID-19, NBCUniversal became the first studio to launch a feature-length film on PVOD, debuting #1 across all major platforms (US). In turn, Universal Brand Development re-designed its marketing program, shifting to digital and e-commerce events, which included a red-carpet watch party as well as first-of-its-kind shoppable content.

Licensing International 2021 Excellence Awards Ceremony

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