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Couture Kingdom – Streets
Ice-cream brands Paddle Pop and Bubble O’Bill are Aussie childhood summer classics in the freezer. In 2021, the brands made their jewelry debut with Australian accessory brand Couture Kingdom. Streets’ first 54-piece jewelry range included necklaces, earrings, bracelets, cufflinks, and rings. The collection perfectly captured the nostalgia attached to these Streets classic ice-creams through bold colors and shimmering crystals—each piece paying tribute to Bill’s cowboy heritage and Paddle Pop’s iconic flavors.
Don’t call me Jennyfer – Chupa Chups
Don’t Call Me Jennyfer, the go-to retailer for trendy casual wear, dropped a Chupa Chups collection in fall 2021 that Millennials and Gen Z girls were craving. The fashion line features 17 different SKUs across t-shirts, jumpers, vests, socks, and jackets, and expresses joy and having fun by connecting to the colorful vibes of the sweet Chupa Chups brand.
Mad Engine Global – McDonalds
Mad Engine Global produced this foodie fashion collection of apparel and accessories for BoxLunch x McDonald’s. The 12-piece capsule launched in September 2021 and featured a Happy Meal handbag, three-piece cosmetic case set, backpack, socks, enamel pins, and several elevated apparel pieces that had fans and press screaming “I’m Lovin’ it!”
PUMA – BMW M Motorsport
Bringing BMW M Motorsport from the track to the street culminated in record-breaking sales, global presence, and marketing heat for PUMA. In 2021, PUMA developed a head-to-toe line that combined the M stripes and iconic design elements with unique typography, bold colors and vintage graphics. PUMA created 27 influencer activations, capturing exclusive content and reaching 7.5 million fans. Consumers have responded: in 2021, PUMAxBMW M Motorsport grew 20%, resulting in a nine-figure business at retail with more growth planned.
Reebok – Jelly Belly
Reebok partnered with beloved candy maker Jelly Belly Candy Company to develop a line of footwear featuring five notable silhouettes for adults and children. Delivering some serious eye candy, the line was inspired by the extensive collection of Jelly Belly gourmet jelly bean flavors. Jelly Belly’s unique flavors were represented in the bold colors on the shoes and the range even incorporated a literal representation of Jelly Belly’s signature sweetness by using a sustainable bio textile sourced from sugarcane, the same plant used to create sugar.
Ripple Junction – Keith Haring
In 2021, Ripple Junction partnered with Artestar and the Keith Haring Studio to create products across multiple apparel and accessory categories that celebrated Keith Haring’s pop and graffiti-inspired artwork rooted in spreading the messages of peace, love, equality and compassion. Ripple Junction executed 25 Keith Haring SKUs for Gap that spread across adult graphic t-shirts and fleece; teen, youth and toddler graphic t-shirts; a kids pajama set; and a kids sweatshirt dress. In total, over 150,000 units were placed in 2021, exceeding $1 million in wholesale.
