Blackmilk – The Legend of Zelda
The BlackMilk x The Legend of Zelda collection was history-making, recording the highest ever single collection sales since BlackMilk Clothing began in 2009. The 43-piece collection combined recognisable prints and motifs from six The Legend of Zelda games on leggings, overalls, dresses and tops. Notably, 42% of sales were to customers who were brand new to BlackMilk, showing that the collection reached—and appealed to—a significant new audience for the brand.
Eastpak – Peanuts
The world’s most iconic bags meet some of the world’s most iconic comic book characters in this incredibly playful collaboration inspired by the world of Peanuts. This huge collaboration collection comprises no fewer than nine different styles in three playful repeat mini prints featuring Snoopy, Woodstock, and the whole gang as well as one limited edition Snoopy print. As a flagship for this iconic collection, a limited edition “Doghouse” pack is surely one of the most fun additions to the Eastpak line-up!
OnePlus – Harry Potter
Warner Bros. Consumer Products and OnePlus launched the first ever smartwatch for Harry Potter, globally. The watch incorporated Harry Potter elements on the leather band and the watch interface. This limited edition watch was launched in India in October 2021 along with TVC and a digital content push on social media platforms.
Pair Eyewear – Sesame Street
Sesame Street teamed up with Pair Eyewear—the affordable, mission driven direct-to-consumer eyewear brand—to launch a 19-piece limited-edition Top Frames capsule collection featuring Sesame Street’s beloved characters. PAIR’s magnetic top frames allow kids to easily change the look of their frames, from Cookie to Elmo, without buying a brand new pair! Additionally, Pair Eyewear donates one pair of glasses to a child in need through the brand’s A Pair, For A Pair program to ensure every school-aged child has access to vision care.
Persol – La Casa de Papel
Now you can be the mastermind with Persol’s seven SKU collection inspired by El Professor. The first six designs were released with La Casa de Papel: Part 5, Volume 1 in September 2021, followed by a special limited edition design with 24K gold plated lenses for the heist’s grand finale. The collection is available globally throughout Persol stores and online, and in Sunglass Hut stores across Europe.
Zara – Barbie
The first ever collaboration between Zara and Barbie rolled out globally in April 2021 and featured eight pieces including a hoodie, jogger, t-shirt, long-sleeve top, shorts, and a swimsuit. And, for the first time, Zara sold dolls, offering two bespoke Barbie dolls outfitted in doll-sized versions of the Barbie X Zara collection. The sale of these dolls benefited Zara’s chosen charity Entreculturas in Spain. The t-shirts featured photo-real images of the Zara Barbie dolls. The bespoke dolls sold out in less than 10 minutes and the collection itself had 100% sell-through in less than a month.
Zara – Playmobil
Inspired by nostalgic trend colors, the eight-piece collection was available in around 2,500 ZARA stores and online in over 90 countries from November 2021. The unique, sporty and casual looks featured elaborate embroidery, minimalist pins and cool prints. First purchases came with one of two exclusive ZARA X PLAYMOBIL figurines—developed in a matching fashion look. Figurines and individual pieces were sold out after only days!