Insta360 – BMW Motorrad (Brandgenuity)
Brandgenuity brought together two high-performance brands, BMW Motorrad and Insta 360, the global leader in the active camera segment, to launch the Insta360 X4 BMW Motorrad Edition. Released at the most important two-wheel vehicle show, EICMA in Milan in November 2024, the Insta360 x4 BMW Motorrad Edition features an exclusive design and functionality that truly captured the spirit of adventure and the innovative legacy of the BMW Motorrad brand. The product is compatible with helmet headsets via Bluetooth for hand-free voice control and features an invisible selfie stick that automatically disappears from your footage, a high-quality camera that captures incredible third-person shots, drone-like angles that are impossible with other action cameras, and FlowState Stabilization that ensures smooth, high-quality shots that stay level regardless of your action angle. The BMW Motorrad Insta360 camera sold so well that re-orders have already been placed.
M&S Accessory Network Corp – Coca-Cola
In 2024, Coca-Cola entered into an exciting partnership with M&S Accessory Network Corp, a renowned global leader in consumer electronics, to launch a unique and innovative range of Bluetooth speakers, earbuds, and coolers. These high-quality products, featuring instantly recognizable Coca-Cola branding and signature designs, bring a perfect blend of functionality and style. The products have expanded Coca-Cola’s footprint in the tech category and generated impressive sales. Available at over 13,000 retail locations across multiple countries, this collection offers consumers the opportunity to experience iconic Coca-Cola designs in a whole new way. With a wide range of price points, this trendy collection truly has something for everyone.
Nuna Strollers – BMW (Brandgenuity)
Nuna, the innovative leader in premium baby gear, and BMW partnered on an exclusive collection that launched in September 2024. Coordinated by Brandgenuity, this partnership combines two brands recognized for their meticulous attention to detail and commitment to providing high-quality lifestyle solutions. The BMW x NUNA collection fuses premium design with innovative features and consists of three strollers—the MIXX next, TRIV next, and TRVL lx—each featuring design details inspired by BMW, including wheels with a BMW pattern, rims resembling BMW tires, and subtle BMW logo applications and patterns. Exclusive wheels and elevated matte frames with gloss accents showcase a shared passion for design excellence. Precision stitching of BMW’s iconic logo and design patterns and metal BMW badges on the peek-a-boo window flaps create subtle moments of joy and delight. Nuna is supporting this collection with a 360-degree marketing campaign that is driving strong sales in key global markets.
Old World Industries – Goodyear (IMG)
The Goodyear wipers range, produced under license by Old World Industries, brings Goodyear’s legendary commitment to safety and innovation to a new product category. Known for their reliability and performance, Goodyear wiper blades feature advanced silicone compounds, water-repellent coatings, and universal adaptors, offering exceptional performance in all weather conditions. The premium Silicone Beam wipers, which last four times longer than industry standards, provide year-round protection from ozone, UV, and extreme temperatures while the Ceramic Titanium Beam wipers offer enhanced durability with two times longer life. Well-received in the marketplace, Goodyear wipers are praised for their performance, ease of installation, and all-season reliability. Available at major retailers like Menards, Walmart, Price Smart, and Amazon, they have gained strong customer trust. By aligning with Goodyear’s automotive legacy, these wiper blades enhance road safety and driving visibility, making them a top choice for drivers seeking consistent performance across diverse driving conditions.
Samsung Electronics – The Museum of Modern Art
In October 2024, MoMA collaborated with the Samsung Art Store to launch Highlights from MoMA’s Collection, a collection of 27 well-known artworks from The Museum of Modern Art. The collection, including works by world-renowned artists Frida Kahlo, Henri Matisse, and Georgia O’Keeffe, is exclusive to The Frame by Samsung, a best-selling Lifestyle TV that doubles as a piece of art. The collection also features Vincent van Gogh’s “The Starry Night,” which is one of the 10 most viewed artworks on the Art Store. This collection furthers MoMA’s commitment to connecting people from around the world to the art of our time, allowing art lovers to enjoy a diverse selection of artworks in their homes. Within the first few months of launch, MoMA’s artworks enjoyed millions of hours of viewing. MoMA Design Store collaborated with Samsung to bring unique marketing offers to Samsung and MoMA customers in support of this partnership.
