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Energizer – Axe / Unilever
With the new Axe Car Air Fresheners range, we are bringing irresistible superior fragrances and addictive sensorial to an otherwise functional category. Our North America portfolio consists of three high-end product formats—the Hanging 3D gel, Mini Vent Ceramic, and Gel Cans—in five authentic Axe fragrances—Apollo, Phoenix, Black, Dark Temptation, and Essence.
This unique offering targets 65% of consumers currently not purchasing car air fresheners. Almost 23% of Axe buyers are new to the category (Numerator Insights). Within the first year of launch, Axe Car Air Fresheners achieved full distribution in Walmart (seven items and 4,756 stores), Dollar General (two items and 18,000 stores), and Auto Zone (12 items and 5,900 stores). Now, Axe Car Air Fresheners is the 7th largest brand in the category in the U.S., with 2.6% market share (NPD data).
Miralbueno – Goodyear (IMG)
The lawn mower was a clear category for Goodyear to expand into, due to the shared values of technical performance, safety, and reliability. Goodyear is an iconic brand built on 125 years of dedication to uncompromising standards and performance. Quality, reliability, and durability are of key importance for the target consumer, DIY and gardening enthusiasts who are looking for a premium product. The highest quality materials, alongside an advanced technical design, have been used to create the product.
The Goodyear GY 53LM Lawn Mower is a new model of the self-propelled lawn mower. It is compact, lightweight, and sturdy. The Goodyear Lawn Mower can be adjusted to seven different heights, ranging from one to three inches. All details have been carefully designed, as illustrated by the ergonomic rubber handles on the powerful tool, which help with the maneuverability of the machine and captivate Goodyear’s iconic look.
Samsung Electronics – Victoria & Albert Museum
Working with the V&A Samsung Electronics has made works of art available on The Samsung Art Store for owners of The Frame TV. The Frame reflects a new concept and category in television. When off, it transforms into a work of art—offering a new proposition for the wall and the home. With over 70 artworks carefully selected, it tells the story of decorative art and design. From classic wallpaper patterns from the British arts and crafts movement to dramatic Japanese ukiyo-e woodblock prints, users enhance their surroundings with a digital display of V&A images. New assets are uploaded into the platform every month, ensuring the selection of images are fresh and relevant. The V&A assets stay live on people’s screens for an average two million hours per month, with the majority of viewing time coming from North America and the EU, as well as Oceania, Latin America, and Asia.
SBI / ISSE – Goodyear (IMG)
The Goodyear Textile Snow Socks are specifically designed for weather-related circumstances where the tire has difficulty gripping to the road. These easy-to-use, lightweight Snow Socks are quick to install and can be removed in only a few minutes. The snow socks feature ultra-grip patented technology, which allows for additional traction and less tire wear. They are quick and easy for customers to install, allowing for a smoother drive during winter. The textile snow sock can withstand icy and snowy roads, while ensuring they do not generate noise during the drive. The durable design is inspired by Goodyear’s 125 years of dedication to uncompromising standards and performance. Overall, the Goodyear Snow Sock is a strong fit with the Goodyear brand, which reinforces the principles of mobility, safety, durability, and reliability using an innovative ultra-grip design.
Smeg – Coca-Cola
The perfect partnership is keeping classic design “cool!” Coca-Cola and Smeg, two iconic brands, collaborated to develop artistic refrigeration that embodied the retro-chic design for which both have long been celebrated. The redesign of the famous Smeg FAB 28 was inspired by Coca-Cola’s vintage ICE COLD vending machines and was updated with modern design details on the outside while keeping delicious Coke cool on the inside. To launch in the U.S., interior design websites and social influencers were tapped to imagine and share how this collaboration could update interiors in unexpected ways and elevate design by combining modern and nostalgic aesthetics. The Coca-Cola Smeg designs were also featured in their flagship storefront windows in London and Milan.
tonies – Calm
Tonies and Calm have partnered together at the perfect post-COVID moment to help parents and teachers provide relaxing mindfulness exercises to children. Whether used for the home nursery or child’s classroom, these original meditations and breathwork exercises help children calm down and process their feelings and emotions. The partnership brings together two brands working to ease rising social anxiety and attention deficit in today’s world.
Wonderfold Wagon – Volkswagen (IMG)
Inspired by the vintage VW bus, Southern California-based Wonderfold Wagon stepped back in time to introduce the VW4 Special Edition Stroller Wagon. Designed to be both playful and functional, the wagon holds up to four kids, comes in two colors (Bondi Blue and Sage Green), and includes a range of unique features like a bumper, functioning headlights, and retro VW wheels.
The VW4 Wagon enjoyed a successful run at trade shows around the world, including prestigious award wins at the ABC Kids Expo. Owing to its nostalgic vintage charm, the wagon also generated instant buzz among netizens and the media, appearing on Access Hollywood, CNN, Women’s Health, Allure, and Forbes.
