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ASUS – Batman (Pacific Licensing Studio)
A successful collaboration of the ROG Phone 6 Batman Edition, an exclusive limited-edition of the new ROG Phone 6 gaming smartphone, in partnership with Warner Bros. Consumer Products. Appeals not only to fans of the crime-fighting hero, but also to serious gamers and lovers of unique collectables. The gaming phone set includes a special design armaments box with fusion ROG & Batman logo, Batman Aero Case, Bat-Signal Projector, Batman Ejector Pin, and the themed design ROG Phone 6 Batman Edition with special theme pack. The first gaming phone with an IP licensed collaboration to launch globally, it drove more than 10 million views worldwide in just one week with the product video and unboxing video. Pre-sales of 287 SKUs were fully sold in the U.S. within 24 hours, and it achieved more than $133,000 in sales globally in 2022 within 2.5 months. With the huge success on the first launch, ASUS is planning for another WB IP launch for more fans globally.
Dalstrong – Call of Duty
The Dalstrong x Call of Duty culinary collection are kitchen essentials that exude the popular game’s aesthetics, topographies, and spirit. Each item is designed for performance, using premium materials and manufacturing techniques that deliver an insane level of detail, tactility, and a performance experience. This is a showcase-worthy collection that is equally suited to be displayed on a shelf. An incredible unboxing experience. Displayable enamel collector emblem with each. The relationship between chefs and gaming is serious. Before and after a shift, gaming is popular. A kitchen is a place of adventure and creativity. This collection levels that up. Adventure, creativity, and ‘play’ in the kitchen like never before- Call of Foodie. Pre order for phase one sold out in one day. Phase two sold out in five days. 76% of purchases were new to the brand. 50% purchased non-licensed products. 17% sales lift of core non-licensed business.
Energizer – Stranger Things
The Limited-Edition Energizer Stranger Things Demogorgon Hunting Flashlight is not only a practical and powerful flashlight but also the perfect collector’s item for all Stranger Things fans. Energizer brought back their classic ‘80s look to create this retro silver flashlight. Equipped with laser-etched detailing and hidden easter eggs, it drew high social media engagement as fans discovered the secret message and cracked the code. Lighting up both dark spaces and retail sales, the Energizer x Stranger Things flashlight was the top selling item across Walmart, Target, Amazon, and Home Depot in its category.
Oppo – House of Dragons
What better way to premiere Oppo’s most powerful new smartphone in India, the Reno8 Pro, than with a promotion tied to the launch of the HBO smash-hit House of the Dragon and the powerful beasts it portrays. The limited-edition collector’s set featured a molded dragon-inspired House Targaryen keychain, SIM ejector pin, phone gripper, and a gold dragon egg collectible. Sales exceeded Oppo’s own pre-booking benchmark. With over 250 million social media impressions and 45 million views on YouTube, the engagement rate exceeded 20% vs. the historical average of 7%.
OSIM International – Transformers (Pacific Licensing Studio)
The ultimate Transformers gaming chair boasts a cool design with a massage function that provides ultimate comfort during gaming sessions. The glow-in-the-dark feature at the back of the chair adds an interesting design element that has proven to be a hit with customers. The inclusion of iconic characters Optimus Prime and Bumblebee has elevated the gaming experience and made the chair a must-have for fans of the franchise. OSIM’s engaging marketing campaign, which utilized influencer marketing to directly target the right audience, has been a major factor in our success. The gaming chairs received tremendous responses, especially in Singapore and Malaysia, and OSIM has received more than 50% target pre-orders in the first month. This Transformers gaming chair is a prime example of how licensing can be utilized to create innovative and successful products.
Stern Pinball – James Bond 007
Stern Pinball Inc. is the global leading manufacturer of arcade-quality pinball in the world. What this means for this license (and all of their IPs) is that Stern’s masterminds carefully and painstakingly reconstruct the world’s most recognizable and loved brands into the fully immersive and colorful universe of pinball. Stern’s first-class artistry and game design bring the world of 007 to life with beautifully designed game cabinets, intricate playfield details (including the iconic Aston Martin, a spinning bowler hat, and Sean Connery himself in a jet pack), and of course the quintessential 007 theme song. The Stern team created four versions of the 007 pinball machine, including a special limited edition celebrating the 60th anniversary of the films. The engaging nature of pinball gives players a unique sensory experience, bringing the sights and sounds of the 007 movies to life in a whole new way.
