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Frontier Developments – Jurassic World
Released in June 2022 alongside Universal Pictures and Amblin Entertainment’s blockbuster film Jurassic World Dominion, Jurassic World Evolution 2: Dominion Biosyn Expansion features a wealth of new content to Frontier Developments’ hugely successful management simulation sequel, inspired by the epic cinematic events of the franchise’s latest installment.
The expansion introduces gripping new original campaign narrative that expands the film’s story in Biosyn Valley, and sees players team up with a star-studded cast of iconic characters from across the franchise, including Dr. Alan Grant (Sam Neill), Dr. Ellie Sattler (Oscar winner Laura Dern), and Claire Dearing (Bryce Dallas Howard). Alongside the captivating narrative, players also welcomed highly-requested feathered species for the first time, including the menacing pyroraptor and therizinosaurus, plus a thrilling new Chaos Theory scenario. A global top seller on Steam upon release, the expansion remains hugely popular with players and press, with media hailing the “incredible” and “immersive” film-inspired content.
Funko – Kellogg’s (The Joester Loria Group)
In May 2022, Funko partnered with Kellogg’s to launch a Digital Pop! NFT collection accompanied with physical collectibles featuring Tony the Tiger, Toucan Sam, Big Yella, and other classic characters. The 30,000-piece Kellogg’s drop was the only cereal/food brand included in Funko’s series one and sold out in just 17 minutes! More than 270,000 eager fans hoped to make the purchase. Funko amplified the collection on social media, delivering over 500,000 impressions. The collection quickly became a must-have for collectors and a testament to the enduring popularity of these classic characters.
IGG Singapore– Musée du Louvre (Alifish)
Being the first global collaboration between the Musée du Louvre and the game industry, the combination of virtual and reality opens up new fields, allowing players to experience the profound historical and cultural accumulation of the Musée du Louvre in the popular female-oriented mobile game Time Princess. In the game, not only can the players encounter three great treasures of the Musée du Louvre—the Winged Victory of Samothrace, the Vénus de Milo, and the Mona Lisa—but also they can dress up with creative and brand new clothes and accessories all inspired by these great artworks. The collaboration was so successful that both the total downloads and MAU (monthly active users) of Time Princess increased by 20-50% in various main markets all over the world.
Immersive Gamebox – Squid Game
Netflix collaborated with Immersive Gamebox to launch a fully immersive gaming experience for fans of Squid Game to experience the hit Netflix series for themselves in an interactive way. Leveraging Immersive Gamebox’s smart room technology, the game follows the same structure as the TV series, playing all the games from the show in sequence: Red Light, Green Light; Dalgona (the Honeycomb Game); Tug-Of-War; Marbles; Glass Bridge; and, finally, Squid Game. The hyper-immersive digital experience uses 3D motion tracking sensors worn by players surrounded by touch screens and surround sound.
Players are guided through the game by the “Front Man” in his ominous mask, with players losing one of 456 lives for every failed attempt and earning Korean Yen for every success. Players can then see how well they did on the global leaderboards in the venue and online.
Red Games – Crayola
From coloring to coding and everything in between, Crayola Create and Play translates all that kids and parents love about Crayola into a top 12 kids app enjoyed by millions of families. Kids spent a combined total of 4.8 million hours in 2022 coloring, crafting, exploring, dancing, music making, caring for pets, and more. With 166% YoY revenue growth, this subscription app maintains a robust content roadmap with monthly updates that include new activities, content, quests, and holiday events.
Crayola’s partnership with Red Games Co. has enabled Crayola Create and Play to reach its true potential with scale and new opportunities like Apple Arcade and Google Play Pass. The quality of the app speaks for itself with 4.2 stars and 13,000 ratings on iOS. It was even selected by Apple to be featured on demo iPads in Apple retail stores worldwide.
Roblox – Squishmallows
In the metaverse, the Squishmallows on Roblox Game continues to be widely popular with players where they can collect Squishmallows virtual plush, hang out with friends, and more in an ultra-cool and colorful world. Set in a Robloxian world, where Squishmallows live alongside Robloxians, gamers can collect, trade, and level up their Squishmallows in a world filled hangout spots that encourage social interaction. The game’s core features include fun minigames like dance-offs, hide and seek, cupcake baking, and a Squishmallows claw machine. Fans love the condensed real-world scales of the Squishmallows with a progression scale for each Squishmallows character. As of January 2023, Squishmallows on Roblox Game is the number four most engaging branded game on Roblox and the top game based on a toy brand. The game now has over 50 million play sessions, 12 million unique registered users, 120,000 members in our Roblox group, and a 90% positive rating from players.
