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Lockwood Publishing – The Voice
‘The Voice of Avakin’ brought TV talent shows to the metaverse in 2021. The partnership—which combined global brand The Voice with popular 3D metaverse Avakin Life—saw over 5 million unique users enjoy 324,00 hours of engagement. Hosted virtually, immersive ‘The Voice of Avakin’ stages saw users sing Sony Music licensed songs and create outfits for their avatars. Thanks to TikTok integration with Avakin Life, every performance was shareable via a branded hashtag, collecting 70 million views. The in-app experience was visited over seven million times, with 37 years’ worth of content created.
Next Games – Stranger Things
Stranger Things: Puzzle Tales mobile game sees you collect and upgrade your team of characters from the iconic show as you save the town of Hawkins from the Shadow Monster. The game reimagines Netflix’s Stranger Things universe in the style of an ‘80s Saturday morning cartoon. Since the game’s launch in October 2021, players have completed over 70 million missions and created 23,000 player clubs. The longest session by one player is a staggering 10 hours.
Story Toys Ltd – LEGO Duplo Marvel
StoryToys worked very closely with both LEGO DUPLO and Marvel Entertainment to bring these licenses together in an exciting, unique manner. We were keen to bring the excitement and adventure of Marvel superheroes to preschoolers globally in the first licensed Marvel preschool app. LEGO DUPLO MARVEL was released in December 2021, having garnered over 1.7 million pre-orders. On its first day of release it reached #1 Kids (iPad) in over 30 countries and Top 5 in over 100 countries.
Tafi – Coca-Cola
On International Friendship Day, Coca-Cola auctioned their first NFT “loot box.” It sold for 217 ETH, valued at $575,883 USD, the 5th-highest initial auction price in OpenSea.io history. Proceeds benefited The Special Olympics. Developed in partnership with Tafi’s 3D creators, the collection included secret, unlockable prizes that were ultimately revealed as five one-of-a-kind NFTs. Decentraland hosted a virtual rave where avatars were lifted via fizz-elevator to a “can-top” party and vending machines distributed collectible digital souvenirs to partygoers.
VeVe – Back to the Future
This premium digital collectible NFT series featured three highly detailed replicas of Back to the Future’s DeLorean Time Machine: a full-size 1:1 interactive version, a full-size 1:1 static version, and an interactive 1:6 scale. Considered one of the most realistic DeLorean Time Machine collectibles on the market today, the drop was incredibly popular and sold out immediately.
Virtual Brand Group – Forever 21
The metaverse is a trillion-dollar transformation for brands. Virtual Brand Group (VBG), the premiere licensee of global IP, launched Roblox’s “Forever 21 Shop City” experience to over 202 million consumers, empowering users globally to customize their fashion experience in more than 235 ways. VBG created the first-ever avatar-to-ecommerce campaign where F21 items are sold simultaneously in the metaverse and real life, selling 31,000 units per day. VBG also led F21’s commitment to preview all fashion first in Roblox.
