Audible – Sesame Street Podcast
Sesame Workshop and Audible collaborated to exclusively launch the first Sesame Street podcast, “The Sesame Street Podcast with Foley & Friends”. The five-star rated podcast launched in October and is available in the US, UK, Australia and India. Each 15-minute episode crafted for preschoolers provides the kind of high-quality fun and educational entertainment that parents expect from Sesame Workshop. Press efforts generated 1.1B media impressions with an estimated $10M ad value, was supported with paid advertising and was promoted on both Sesame’s and Audible’s website, social and more. The podcast is a 2021 Audie Award® Finalist.
Complete Control/Acamar Films – Bing Watch, Play, Learn App
Bing: Watch, Play, Learn, the all-in-one app for the hit pre-school series Bing, launched in the UK in September 2019 to an exceptional response and was consequently rolled out into the Polish and Italian markets in 2020. The app has since reached the incredible milestone of one million downloads, truly impressive given the narrow 1-5 year old target audience. Developed with educational consultants, Bing: Watch, Play, Learn features a safe and ad-free world of Bing content, including episodes and fun learning games designed to encourage positive emotional development.
Frontier Developments – Jurassic World Evolution
Jurassic World Evolution: Complete Edition was exclusively announced during Geoff Keighley’s Opening Night Live at Gamescom 2020. This garnered in excess of 2m concurrent views and drove great excitement and anticipation from media and fans alike. The game launched to worldwide critical acclaim, scoring a metacritic score of 78 within the first week of release. Media were blown away by the way the game was so stunningly transitioned to the Nintendo Switch ensuring complete parity with the previous formats whilst losing none of the delight and wonder that comes from running your very own dinosaur park.
Game for Peace – The Metropolitan Museum of Art Game
The new licensing mode, duel IP The Met X Game for Peace, empowers brands and brings cultural and creative ideas to merchandise. KOLs are invited to help promote the campaign. The video has acquired over 500,000,000 viewership online. The campaign acquired 20,000,000 engagements across mainstream social media platforms.
Oculus – Jurassic World Aftermath
Jurassic World Aftermath (Oculus Quest) is a suspenseful, survival adventure game and the first full-length VR game set within Jurassic World. Upon release last year, critics were most excited about stepping onto Isla Nublar, thrilling gameplay and art style. Reviewers felt the game captured the essence of the films, moving from moments of wonder to moments of terror. There was praise for the sound design – how heart-pounding moments were due to clever sound design rather than actually coming face-to-face with a dinosaur. The game has been popular with fans, with a current player rating of 4.5 stars (686 reviews).
Story Toys – The Very Hungry Caterpillar Play School App
With over 11 million downloads and 63.8 million impressions, Hungry Caterpillar School is everything a preschooler needs in one app. A rounded curriculum tailored for 2-6-year-olds, using the latest classroom-proven techniques. New content added monthly engages children & enhances learning. Always age-appropriate and safe. Packed with characters and rich content from Eric Carle’s extraordinary publishing franchise. A valuable tool for parents home-schooling during the pandemic. Exception testimonials and positive feedback from parents of children with learning difficulties and children on the autistic spectrum.
Top Golf – Angry Birds Interactive Golf Game
This collaboration was the first time a game brand was combined with golf for a unique interactive experience. Both companies are keen on blending technology and entertainment which enabled the fans to play Angry Birds and destroy digital structures with their golf swings in real life instead of on their phone screens. The game instantly became Topgolf’s second most played game. Even during the pandemic, the game increased Topgolf’s fun rating by 12 % based on satisfaction surveys. The game has been played more than 1 million times since its launch in October 2020.
WristWorld – Hatsune Miku AR Band
Miku has led to a totally new strategy for the company. Using the original four wristbands as the core-game (each band is a level of the game), expansion-bands can now include new licensed characters, so that a Batman band would allow Batman fans to play as that character. Expansion-bands unlock different characters in the game. New properties will now be targeted, and this innovation is a direct result of the Miku license.