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Centric Beauty – Crayola

Best HBA - Crayola


America’s favorite bath brand! With millions of units sold annually, Crayola’s bath line by Centric Beauty features Bathtub Fingerpaints, Crayons, and Paint Sets, encouraging children to expand their creativity and imagination. Crayola bath products are safe, effective and create fun bathtime activities for all families.

Floral Street Fragrances – The Van Gogh Museum

Best HBA - Van Gogh Museum


Fine art meets fine fragrance in this collaboration between British beauty disruptor Floral Street and the internationally renowned Van Gogh Museum. Launched only six months ago, Sunflower Pop has already achieved sales in excess of $1.5 million through 250 retailers across 16 markets. This award-winning fine fragrance is created with sustainable ingredients traceable to source and comes in an industry-first biodegradable, pulp carton. Van Gogh’s Sunflowers adorns both the recyclable and refillable glass bottle and luxury FSC certified packaging.

Gillette – Bugatti

Best HBA - Bugatti


Bugatti and Gillette are both category leaders that stand above the rest because of the experience they offer. The GilletteLabs | Bugatti Special Edition Heated Razor brings these two leading brands together to elevate a common grooming routine into an enjoyable, luxurious user experience. The razor’s warming bar, featuring intelligent heat sensors, heats up in less than a second and distributes even and soothing warmth to the skin. The product itself and its packaging is an object of beautiful design.

Hipdot – Monopoly, Play-Doh and Ouija

Best HBA - Monopoly, Play-Doh, Ouija


Hasbro x HipDot cosmetics line was nostalgic with a twist, bringing the essence of three beloved brands—Monopoly, Ouija and Play-Doh—to the world of beauty. The HipDot x Monopoly Pressed Pigment Palette resembled the real-life game board with pigments lined up in the order of the most valuable properties in the game. HipDot x Play-Doh’s eyeshadow palette was designed to create colorful eye looks with satin, matte and shimmer finishes. And the HipDot Ouija Palette features cool and warm tones in buttery mattes inspired by the classic brand.

Mad Beauty – Friends

Best HBA - Friends


After the tremendous success of the Friends range in 2020, we wanted to continue with the fun delivery of this interpretation of the fan-favorite series through the Mad Beauty Friends line. We added new products including a molded soap bar dish with a molded soap bar.

Mad Beauty – Winnie the Pooh

Best HBA - Winnie the Pooh


With Winnie the Pooh celebrating his 95th birthday, we wanted to develop a range of beauty and toiletry products with packaging that adequately represented the heritage of the property. Secondary packaging was all plastic free, which together with the elegant, 3D, woodland feel of the artwork created a classic look that was then combined with Mad Beauty’s high quality products.

SK II / Procter and Gamble – Andy Warhol

Best HBA - Andy Warhol


Andy Warhol famously stated, “If everybody’s not a beauty, then nobody is.” In 2021, global skin care brand SK-II shared this belief in its new Andy Warhol x SK-II PITERA Essence Limited Edition collection. The collaboration focused on 230ml bottles of PITERA, in three colorways with a different Warhol quote, each priced at $235. SK-II revealed its Warhol bottles at a Warhol exhibition in Beijing, via a beauty broadcast livestream inspired by Warhol’s screen tests with a ubiquitous tag #BroadcastYourBeauty.

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