H&M – LEGO
Bringing a playful twist to home textiles and décor, the LEGO Group and H&M Home Teams collaborated on a home collection full of nods to bright LEGO bricks! The collection featured key pieces like the tossed LEGO brick duvet cover set, foldable LEGO floor mat, and upscaled wooden LEGO brick storage. Launched as part of H&M Home’s back-to-school campaign, the H&M LEGO Home Collection drove a lot of excitement in store and online with hero pieces like the LEGO brick rug quickly selling out. This was the H&M Home Team’s first licensed kids collection and it was exciting to see the demand for LEGO licensed products in the home space from fans!
Lodge Cast Iron – Dolly Parton (IMG)
Country music icon Dolly Parton partnered with another Tennessee legend Lodge Cast Iron to launch a one-of-a-kind line of skillets to celebrate her career. The collection combines Lodge’s heirloom quality with Dolly’s passion for food and music. Both decorative and practical, the pieces reflect Dolly’s celebrated songs and honor her illustrious career in country music. Each stamped skillet is inspired by one of Dolly’s iconic songs, including “I Will Always Love You,” “Love is Like a Butterfly,” and “Jolene.” There is even a unique mini guitar-shaped skillet, trivet, and a “9 to 5” skillet clock. Built with Lodge’s durability and craftsmanship in mind, the Dolly Parton Cast Iron Collection proves to be just as strong and genuine as the beloved artist herself. The product line has strong distribution across Walmart, Costco, Kroger, Kohl’s, Target, Cracker Barrel, and all the major retailers, with new designs launching several times a year.
Nordic Housewares Group – LEGO
Infused with LEGO’s iconic DNA, this mug captures the essence of a LEGO minifigure head with unmistakable shapes, classic colors, and distinct details. Perfectly designed to resonate with LEGO fans of all ages, it bridges classic design with everyday functionality, creating a playful yet practical accessory that celebrates the recognizability and uniqueness of the LEGO brand. The LEGO Iconic Mugs have become the strongest launch for NHG since starting up with LEGO licensing in 2009.
Paladone Products – Minecraft
Our Minecraft Diamond Sword Light established itself as a key product in 2024, becoming one of our bestsellers. Designed to replicate the popular in-game item, the light boasts multiple features, including wall-mountable and freestanding display options, three adjustable light modes, and dual power capabilities (USB or battery powered) for user flexibility. It seamlessly integrates into any living space, transforming rooms into Minecraft-inspired environments for gaming fans of all ages. Sold in 36 countries across five continents, this globally successful product has reached consumers through a multi-channel strategy, with placement in specialty, mass, and online retailers. The Diamond Sword Light’s outstanding sales performance, global reach, and innovative features position it as a must-have collectible and lighting solution for Minecraft fans worldwide. It joins Paladone’s extensive range of 185 Minecraft products.
Phoenix Group – Minecraft (CAA Brand Management)
In September 2024, Phoenix debuted an impressive Minecraft Home collection, including unique themed furniture, textiles, and accessories. This exciting range brought the immersive experience of Minecraft beyond the screen and into the physical world, offering a holistic approach to home décor. Each piece in the collection is inspired by the pixelated, block-based world of Minecraft. One of Phoenix’s stand-out items, the upholstered comfortable swivel accent chair is a tribute to Steve, one of Minecraft’s most iconic characters. Since its successful launch, the Minecraft Home Collection has gained remarkable traction across both European and U.S. furniture retailers, and exceptional social media engagement from consumers. Additionally, some lighting products from the collection have been an enormous success, selling 110,000 pieces within the first six months in retail stores!
ZeWood – Harry Potter
The Weasley Family Clock by ZeWood, our top bestseller of 2024, is a magical blend of personalization and craftsmanship. This unique design allows you to attach family photos to wooden spoons, which can be moved to reflect loved ones’ locations. The frame easily opens, making it simple to add or update photos whenever you like. Combining functionality with enchanting design, this interactive décor piece celebrates family connections in a truly magical way.
