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Actionary: The Conqueror – Scooby Doo
Virtual challenges promote a healthy lifestyle and motivate people to exercise regularly. They enable participants to travel through, and learn about, locations around the world. The Scooby-Doo Virtual Challenge brought a whole new dimension by providing an interactive digital experience to a classic Scooby-Doo mystery as a reward for exercise. Digital content includes seven postcards, eight character cards, five clues, and six local spots. When a participant completes a Virtual Challenge they earn a physical medal. This is one of our best medals coming with a Scooby-Doo pet tag and featuring phosphorescent effects and a lenticular card that unmasks the villains. Virtual challenges are still a new product and we are the only company creating licensed challenges. The launch of this challenge was loved by the community. We have sold more than 25,000 entries to over 18,500 users since launch.
Apple – Peanuts
In a groundbreaking moment for the Peanuts brand, tens of millions of Apple Watch users were delighted to discover a new Snoopy watch face as part of Apple’s milestone iOS10 update in the Summer/Fall of 2023. The highly confidential project was a unique collaboration that tapped artists, animators, engineers, and developers to create a digital product that would achieve the ultimate surprise and delight for Peanuts fans. As users raise their wrist, Snoopy and Woodstock come to life to hilariously and adorably interact with the watch hands, react to weather conditions, or even get active when the user does a workout. No detail was spared in the creation of 148 pieces of custom animation, down to the watch numerals, fonts, and artwork that were derived directly from the Peanuts comic strip and Schulz’s iconic pen line. The Snoopy watch face received tremendous coverage and positive sentiment, garnering 11.8 billion media impressions.
Borderleap – Van Gogh Museum (Licensing Link, UK)
BorderLeap, a U.S. game publisher, and Van Gogh Museum launched Illustrated x Van Gogh Museum, an exclusive puzzle game available on Apple Arcade (across all Apple devices). The game blends artwork and story to offer an immersive and educational puzzle-solving experience. It consisted of four thematic galleries that reflect Van Gogh’s various life stages. The collaboration launched during the museum’s 50th anniversary, promoting Illustrated as an art-infused gaming experience.
The launch strategy involved social media and PR. The game quickly rose to the top of the Apple Arcade chart, with this collection becoming the most played. Updates and positive user reviews further solidified its position as the leading puzzle game. The product’s USP lies in its exclusive collaboration, innovative merging of entertainment and education, and successful Van Gogh Museum brand marketing. This synergy sets a new standard, symbolising the convergence of art, technology, and cultural enrichment in the digital era.
Faurecia Aptoide, Mercedes-Benz – Angry Birds (IMG)
In early 2023, we announced that the popular mobile game Angry Birds will feature on the entertainment systems of the new Mercedes-Benz E-Class. This first-of-its-kind partnership will allow passengers to play the classic Angry Birds game on the sprawling touchscreen extending across the entertainment dashboard of the new Mercedes-Benz luxury sedan, inviting passengers to enjoy a unique branded journey experience. The “in-automobile” game is powered by Faurecia Aptoide, the leading automotive app store. The collaboration marks the first for Angry Birds with a luxury automotive brand, further elevating and extending the brand’s growing international suite of consumer products and experiences.
Tafi/Coinbase – Coca-Cola
Coca-Cola Masterpieces journeyed into a digital realm where the iconic Coca-Cola bottle melds with timeless artworks, shattering barriers between the physical and digital art world. This transcendent spectacle launched Coinbase’s blockchain Onchain Summer event, amassing a staggering 45 million impressions and 230,000 live views, resulting in the best performing digital project of 2023. Over 80,000 digital murals were minted by collectors during an exhilarating 72-hour event, integrating Coca-Cola into classics like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer. This revolutionary campaign drew inspiration from Coca-Cola’s groundbreaking AI-powered film, where celebrated paintings sprang to life, sharing a Coke derived from Warhol’s iconic masterpiece. The collection exemplified a sparkling tribute to diverse artistic interpretations and enhanced the thrilling nexus between art, technology, and human connection. It bridged the gap between classical and contemporary, featuring awe-inspiring works from Africa, India, Middle East, and Latin America, weaving a rich, global tapestry of visual innovation.
