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Hornby Hobbies – The Beatles Yellow Submarine Model Trainset
For many, model railroading is children in old persons clothes playing trains, which is really far from the truth but very difficult to prove given the authenticity and the passion that does go into modeling railroads. However, occasionally something comes along which makes the naysayers think again and in this case, it is the Hornby Eurostar Yellow Submarine train set. The authenticity of the model train has introduced many who either bought or were given the Yellow Submarine set to the wonders of a great hobby and helped to break the myth that model railroading is just for kids.
LEGO – Andy Warhol LEGO Art Edition
LEGO, the world’s premiere designer of reinvention and creativity, released globally its first LEGO Art edition in 2020 featuring the iconic silkscreen portrait of Marilyn Monroe by Andy Warhol. LEGO identified with the Warhol brand for its creativity and authenticity to give its collectors, an experiential moment during a challenging year of indoor life. The phenomenal results and press proved the Warhol LEGO Art edition helped adults get into the right ‘frame’ of mind learning about Warhol and his artwork via a special podcast while building their very own 3,332 tile piece, 4-in-1 collectible wall art masterpiece retailing at $119.
Playmates – Billie Eilish Fashion Doll
Billie Eilish and Bravado released two highly detailed, fully articulated, fashion dolls that bring her “All Good Girls Go to Hell” and “Bad Guy” music videos to life. The dolls are authentic to her music videos featuring life-like sculptures. Packed in an eco-friendly closed box package that transforms into a dioramic stage display in which Billie Eilish created an unboxing video to show her fans how it functioned. Exclusive sneak peek release on NTWRK platform with all units selling out in less than a minute. With this trend continuing at a nationwide release at all Target stores in November 2020, and a commitment to a Spring ‘21 release with two additional dolls.
Playmobil – Back to the Future DeLorean
Before launch, Playmobil experienced its biggest pre-sale to date and debuted at #1 in toy charts across EMEA markets. Playmobil sold around 500,000 units of the DeLorean Time Machine worldwide and was considered THE flagship item of Back to the Future’s 35th anniversary celebration. Winner of the TOTY 2020 award in the Vehicles category (US). Won NPD Group’s Top Gaining Property Award in Mexico in the Explorative and other Toys category. Currently 4.9/5 rating on Amazon based on over 15,000 reviews.
Winning Solutions Game Company
Monopoly 85th Anniversary Edition
Among the most glamorous board games ever produced, Monopoly 85th Anniversary Edition celebrates one of the world’s most iconic property trading games. Each of the 500 individually-numbered pieces features a beautiful tempered glass game board with gem cut edges, embellished with over 2,000 crystals from renowned manufacturer Swarovski®. Virtually every component of this game was a unique and extravagant upgrade. From the custom sapphire ring token to the translucent colored vellum used to make the Monopoly money; every element down to the houses and hotels was given special treatment and created demand as all sold out day one!
XM Studios – Batman Collectible Figurines
The products have received incredible feedback on its quality, paint, and design. Multiple popular YouTubers posted videos unboxing the statues, with some videos amassing over 20,000 views. The success of this product launch, however, can also be seen with the impressive sales figures the statues put up, with the Batman Shugo and The Joker Orochi achieving about $1.4 million in estimated sales in South East Asia alone. In addition, the Penguin Daimyo pre-order is expected to achieve more than $330,000 this year in South East Asia, which is a testament to the superior quality of the statues.
ZURU – 5 Surprise Mini Brands
A perfect triumph in creativity, design, licensing partners & execution, ZURU’s 5 Surprise Mini Brands is a retail and sales grand slam. NPD 2020’s top-selling ‘supercategory’ toy in the US, Canada and UK, the complex, innovative and enormous undertaking across 357 brands from FMCG giants Kraft Heinz, Unilever, McCormick, Pez, Hershey and Mondelez among others turned 300+ iconic products mini. From the shape and color to the ingredients and barcodes, every aspect is replicated perfectly to scale. Consistently ranked in the top 50 in overall toys, WoW exceeding records, sales were spurred by 1.3b views on TikTok w/#Minibrands.
