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Disguise – Jurassic World
Jurassic World Dominion took the world by storm in 2022! The classic science fiction-action film focuses on the DNA of Dinosaurs dating back to 65 million years ago and bringing them back to life in Jurassic World.
This larger-than-life costume comes in adult and child sizes and was seen all over social media in 2022! The costume features life-like T-Rex art from nose to tail. The included battery-operated fan inflates the costume in just a few minutes. It has a convenient mesh air pocket for breathing and a vinyl window for excellent visibility. The claws and feet have openings so you can use your hands and access your shoes. The inside straps help prop up the head and keep the costume in place.
Disguise – Pokémon
Disguise’s Pikachu Adaptive Costume and Pokémon wheelchair cover were a hit at retail and on social in 2022! It is perfect for the Pokémon fan that needs some additional assistance to dress up and roleplay. The velvet hooded jumpsuit features Pikachu ears and an embroidered face on the hood with an attached tail at the back. The arm sleeve, abdominal area, and pant inseam have hook and loop closures (Velcro) for easy dressing and undressing and to access needed areas for a feeding tube. The matching Pokémon wheelchair cover is made of stiff felt and features artwork of Pokeballs for the wheels and images of Eevee, Grookey, Sobble, and Scorbunny throughout. The cover can be easily put together and attached to the wheelchair with the installation kit and fabric strips.
JAKKS Pacific – Super Mario Bros
The TOTY Award winning Mario Kart 24V Ride-on Racer puts you in the driver’s seat of your very own Mario Kart! 24 volts unlocks new levels of excitement as it propels the Mario Kart racer up to eight miles per hour through three forward speeds and reverse. Featuring oversized rear wheels, you can drift just like in-game. Authentic in-game sounds complete the experience with engine sounds, Item Box effect, Superstar Mode, the main theme song from Mario Kart 8 Deluxe, and more! Keeping safety in mind, the adjustable seat and belt ensure a safe and comfortable fit. Buckle up as you race to the finish line!
Jazwares – CoComelon
Boo Boo JJ Doll is an interactive doll inspired by the popular CoComelon episode “The Boo Boo song,” which has 1.3 billion views on YouTube. The doll provides the perfect tool for kids to learn empathy and socio-emotional skills by letting them take care of their friend JJ. The doll lets kids know when JJ is hurt through sounds and lights so they can look after him, empowering them with a sense of responsibility whilst having fun.
Boo Boo JJ was the star of the holidays, winning multiple awards, including a coveted NAPPA. JJ was featured on The Today Show and Access Daily, and won a spot on the Toy Insider Holiday Gift Guide. JJ was also featured in Walmart’s Top Toys and Amazon’s 2022 Toys We Love round ups.
Mattel – Karma’s World
Together with Mattel, the Karma’s World team launched Karma’s World Styling Head, the first natural textured hair styling head for girls. It was extremely important to the team to ensure authenticity and maintain the highest quality when creating this first-of-its-kind product. The styling head features the most premium doll hair fiber, which is rooted thickly to resemble Karma’s amazing curl pattern.
In addition to achieving authenticity in the materials, authentic playability was of the highest importance as well as accurately reflected styling of textured hair and the accessories included with the styling head, such as spray bottle, wide tooth comb, and curly hair extensions. The Karma Styling head sold out at Target, FAO Schwarz, and Amazon, where it reached number one on Amazon’s Hot New Toy List! The Karma’s World social accounts have received TONS of messages about how special, innovative, and necessary this product is.
Moose Toys – Bluey (BBC Studios)
Bluey, an Emmy-winning hit animated series lauded by parents and press alike for its heartfelt and funny portrayal of family life and play, charms fans worldwide onscreen and off with its popular and expanding product range from a growing list of licensees led by Moose Toys.
Moose’s Bluey 2022 assortment captures the series’ core messages with Bluey’s Ultimate Lights & Sounds Playhouse, the biggest Bluey toy ever, providing multiple play opportunities reflecting key hallmarks of the brand, including its celebration of play, adventure, and creativity. The numerous awards for the playhouse include: Best Products’ Toy of the Year and Playhouse of the Year; Romper’s Toy Box Award for kids four to six years; and Toy Authority’s People’s Play Awards for Preschool Toy of the Year. The deluxe playhouse provides the perfect backdrop for recreating scenes from favorite episodes or re-inventing Bluey-inspired games, songs, and dance moves with the series’ beloved characters.
Spin Master – Gabby’s Dollhouse
Spin Master brings the world of DreamWorks Animation’s hit series Gabby’s Dollhouse to life with a true-to-show dollhouse, the Gabby’s Purrfect Dollhouse. Standing at over two feet tall and launching just in time for the 2021 holiday season, it quickly became one of the most sought-after toys of the year. As of 2022, the Purrfect Dollhouse sold over 800,000 units ranking as the top Infant/Toddler/Preschool Toy and number eight on the Top 20 Selling Items for the Holiday Season.
The brand has also continued to top wish lists ranking as the top Preschool Toy License. The dollhouse transports kids into Gabby’s fantastical world complete with four floors of play, seven different rooms, a ‘cat’-a-vator, and hidden surprises. The world continues to expand as Spin Master introduces new playsets that can slide into the dollhouse for extended play.
WowWee – Twister
Twister SPLASH is one of three under license from Hasbro Games given the outdoor SPLASH treatment by WowWee in 2022. Turning the iconic Twister game mat into a vibrant splash pad became a backyard hit for kids of all ages. Launched at the New Products Media event in Walt Disney World in March, a national PR campaign followed including TV segments on the NBC TODAY Show, LIVE with Kelly & Ryan, Toy Insider, FOX National, and more, resulting in millions of media impressions and sell outs at retail. Inclusion in family fun and summer must-have guides across the U.S., including Buzzfeed and Best Products, Twister SPLASH took home the coveted Outdoor Toy of the Year award in September during The Toy Association’s Toy Preview in Dallas, and has since been featured in top toy gift guides during the 2022 holiday season, which is rare for an outdoor “summer” toy.
