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American Greetings – Sesame Street
Cookie Monster fans can now send and receive a personalized birthday greeting in a brand new SmashUp video eCard. Cookie’s familiar voice will appeal to multi-generational birthday recipients. Available globally through the American Greetings and Blue Mountain websites and apps, the Cookie Monster SmashUp is destined to become an instant classic. The SmashUp is reminiscent of the show fans grew up loving. It opens with an announcer saying the letter and number of the recipient’s first initial and age, followed by Cookie Monster appearing and announcing that today is a very important day. With more than 1,000 names available, he personally wishes a happy birthday with the customized name and age of the recipient, singing a birthday song set to the iconic “C Is For Cookie”. Cookie Monster is later joined by a medley of birthday gifts and party hats, all singing in unison for the loved one’s special day.
Chronicle Books – LEGO
The idea for LEGO In Focus came from the LEGO team that works directly with the fan communities featured in the book. Inspired by what the communities were sharing online, the LEGO team was generous enough to introduce us to some wonderfully creative people who have a passion for LEGO photography. We gave the photographers loose parameters because we wanted each contributor to be expressive and playful without boundaries. What we received was a breadth of art that was more than we could have hoped for—images filled with joy, humor, travel, adventure, and moments of beauty. Never has anyone had access to these photographers in such a way—this book is truly one of its kind and a beautiful representation of the LEGO spirit.
Danilo Promotions – Star Wars
Following the huge success of Danilo’s musical advent calendars over the past two years, we have seen a big demand for more designs to be added. So, for 2022, we enhanced the range with new products including the official Star Wars musical advent calendar.
A new addition last year, this innovative musical advent calendar features a Hoth Ice Planet backdrop as well as characters such as Darth Vader, Luke Skywalker, Princess Leia, Han Solo, and Lando Calrissian, to gradually build a fantastic Star Wars scene over December, with stickers and trivia also found behind each door. There are three magnetic characters of C3P0, R2-D2, and Yoda, which move around the base of the calendar when the button is pressed, plus the Star Wars theme tune is also played.
Editorial Planeta de Agostini – E.T. The Extra-Terrestrial
Editorial Planeta, globally renowned for their publishing partworks, offered fans an interactive window into the 40th Anniversary of E.T. The Extra-Terrestrial through their exceptional Partworks Magazine—providing fans of all ages the opportunity to build their very own, fully accurate replica of the beloved character. Each issue, fans were able to go behind the scenes to learn more about the world of E.T., looking at the development of the beloved movie. It also included an in depth look into the life and work of Carlo Rambaldi, the designer of E.T. the character. Also included were materials to complete the build journey across the series. The expertly designed model had fantastic attention to detail, with moving eyes, realistic feel, and even E.T.’s iconic light up finger.
Royal Mail Group – Iron Maiden
On 12th January 2023, Royal Mail issued a set of twelve unique stamps and associated products as a tribute to one of the most revered and influential bands of all time—Iron Maiden. As only the fifth music group to feature in a dedicated stamp issue, this partnership was a great privilege and met with record-breaking day-one customer interest, with two limited edition products selling out within three days of launch. The collection consisted of eight stamps to celebrate Iron Maiden’s live performances and feature a selection of photos from their worldwide tours across the years. A further four stamps, presented in a miniature sheet, pay homage to the band’s long-serving mascot and pop-cultural icon in his own right, Eddie. There has been widespread coverage in print, online, and social media around the world, a testament to the unique nature of this partnership and the band’s worldwide fanbase.
Smiggle – Wizarding World
The first Smiggle x Harry Potter collaboration, making it one of Smiggle’s most successful product launches. The 127 SKU collection included stationery, backpacks, lunch boxes, water bottles, gadgets, and accessories. Working with WB, Smiggle expanded on the Wizarding World creatives to create custom illustrations and embellishments, adding the signature Smiggle look and feel to the collection. Three Wizarding World designs were created: ‘House Pride’ to celebrate elements from each Hogwarts house, ‘Harry & Friends’ to highlight the character stories and imagery, and ‘Experience the Magic’ to feature wizarding artifacts and magical elements.
The inclusive and gender-neutral range targeted the five to 45 age bracket; saw extensive in-store support with a major window takeover, digital screen takeover and point-of-sale in 300 Smiggle stores globally; and was supported by a global promotion, making it one of Smiggles’ most successful promotions of the year.
