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Big Potato Games – U.S. Postal Inspection Service (Global Icons)
In 2023, USPS licensed the very first Postal Inspection Service-themed detective game based on real-life crimes. True Crime Stories by Big Potato Games, for ages 14 and up, encourages budding Postal Inspectors to use strategy to decipher clues and solve three mysterious criminal cases. After consulting with actual Postal Inspectors from America’s oldest federal law enforcement agency, these real-life cases give players an opportunity to put their detective skills to the test! The game launched in August 2023 in Walmart stores throughout the U.S., Walmart.com, and Kohls. The game’s sales have been wildly successful, and distribution will be expanded to additional retailers globally in 2024.
Hasbro – Barbie
With the MONOPOLY: Barbie Edition board game, up to six players can imagine slipping into Barbie’s shoes as they follow their dreams to own it all. After selecting a Barbie-themed token, players select a Be Anything card from six iconic Barbie careers, before traveling the board to purchase famous locations in the Barbie dream world and build their own dreamhouses. If they roll a “B” with the Barbie die, they can flex their unique Be Anything skill, giving them an edge over their opponent. With convertibles, campers, cute pups, and more, MONOPOLY: Barbie Edition allows for living out career and fashion goals while expressing yourself and living your dreamiest dream.
Hot Toys – John Wick (IMG)
Hot Toys released the main characters, John Wick and Caine, in 1/6th scale, poseable and with highly movie-accurate detail scheduled to time ideally with the John Wick 4 theatrical release. In the product development of the John Wick collectible figure, Hot Toys has applied its latest technique—interchangeable hair sculptures and separate rolling eyeballs, to perfectly capture the character’s facial expressions. Moreover, Hot Toys hosted a series of promotional events across regions, including but not limited to the U.S., China, and Korea, featuring exhibitions and retail promotions to increase regional awareness. Hot Toys had the opportunity to personally present the figures to Keanu Reeves, the actor who portrays John Wick, and to 87 Eleven Action Design, the stunt team of the movie. These events generated a high level of positive discussion across social media. Combining well-timed online and offline marketing campaigns, the Hot Toys John Wick collectibles contributed to John Wick 4 achieving the best box-office of the John Wick franchise.
Märklin – Van Gogh Museum (TBR The Brand Residence GmbH)
Together with iconic model train brand Märklin, the Van Gogh Museum licensing team developed a new line of Art Edition Message Wagons. After previous successful editions with Keith Haring and Jean-Michel Basquiat, two different collections inspired by Van Gogh paintings launched in 2023. On March 10th the first collection inspired by Wheatfield with Crows (1890) launched and the three different sizes sold out in a matter of hours. The second collection inspired by Almond Blossom (1890) proved to be even more successful—on October 12th the three different sizes sold out in an hour!
Ruz – Peanuts
The Puffer Coat Snoopy plush from RUZ sold exclusively at CVS as part of an exclusive assortment in early November and sold out well before Christmas. Searching “puffer coat snoopy” on TikTok brings up thousands of videos with millions of impressions of fans going on quests to get their hands on one of the coveted plush. The product had a nearly 100% sell through and most stores were completely sold out in days. The exclusivity of the product only fed fuel to the viral fire. WSJ published the article “How a $13.99 Snoopy Sparked a Gen-Z Craze,” highlighting the product’s success and the plush was featured on Today with Hoda and Jenna. This product perfectly exemplifies how Peanuts strives for product creativity to reach our surging Gen Z fan base and utilize social media to not only support sell through but create viral, memorable moments.
The LEGO Group – Disney
Celebrate Disney’s 100 Years of Stories with the eye-catching LEGO ǀ Disney Walt Disney Tribute Camera. This detailed collectible set features a vintage-style movie ‘camera,’ a hinged back panel with a surprise, a film strip showing stills from 20 historic Disney movies, a director’s clapperboard with space for the three LEGO ǀ Disney minifigures, two LEGO animal figures, and a multiplane camera with three printed screens showing how Disney’s The Old Mill short was made. The set also has a turning crank, sliding matte box, and lenses that can be rotated on the old-fashioned movie camera, plus a movable lower stick on the clapperboard. The Disney celebration tribute, created to help celebrate Disney’s 100th anniversary, includes two well-known characters and two recognizable animals from iconic Disney movies, plus a LEGO ǀ Disney minifigure of Walt Disney, and can make a unique and distinctive collectible gift for display. The #4 ranked ‘Disney Other’ licensed toy in the U.S. in 2023 (NPD Circana 2023).
