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Clementoni S.p.A. – Disney Baby, Disney Classics
First launched in October 2023 in France and Italy, this product marks an appreciated innovation in the toy market. It’s a unique experience of audiovisual narration enclosed in a modern design with a vintage touch to entertain children with some of the most beloved original Disney Classic stories: Bambi, Pinocchio, Peter Pan, Alice in Wonderland, Lady and the Tramp, 101 Dalmatians, and The Lion King. A grow-with-me storyteller suitable for toddlers from 12 months (thanks to the bedtime-dedicated slide with relaxing projections and sweet melodies) up to six-year-old kids who will love the beloved stories, developing their fantasy and imagination. The product features a rear compartment to store the slides, night light, excellent quality audio, two volume levels, projection with adjustable focus, and a practical handle. It has won the prestigious French award “Le Grand Prix Du Jeux 2023.” The sell-through of the 2023 holiday season has already counted almost 50,000 units sold in France and Italy only.
Fashion Angels – Me and The Bees (The Brand Liaison)
Me and the Bees, one of the country’s leading Lemonade brands made famous on Shark Tank when then nine-year-old entrepreneur Mikaila Ulmer struck a deal with Daymond John, partnered with Fashion Angels to launch a licensed Lemonade Stand Starter Kit exclusively at Walmart helping young entrepreneurs learn how to launch successful business. The all-in-one kit includes everything a child would need to start a lemonade stand, including recipes, menu boards, stand decorations and stickers, cups and straws, as well as business cards, marketing materials, and business management reports, and was even featured on a recap episode of Shark Tank in 2023. “From running a multi-million dollar business to making time for her schoolwork, Mikaila awakens the go-getter in all of us” said the people’s shark, Daymond John. Since 2009, what started as a lemonade stand in a front yard in Austin, Texas, has quickly grown to a national brand with distribution to all 50 U.S. states. The all-natural shelf-stable lemonades contain no high-fructose corn syrup, no preservatives, or additives.
Fun.com – Disney Pixar
This costume was the first two-person licensed costume on the market, and it had a tremendous customer response. All three sizes (toddler, child, and adult) were some of the first items to sell out, with re-orders for 2024 planned at four times the amount sold because of the demand that couldn’t be filled. The biggest concern when designing was safety. What if the two people walk in opposite directions, or one toddler pulls another? The costume was designed to stay together but, with slight force, it comes apart for safety. The costume also went viral on TikTok (twice!) with customers posting their twins in the costume just walking in their living room with “You Got a Friend in Me” on the soundtrack. Nothing special, but the costume and experience struck emotion with people who viewed the two videos over 40 million times. Also getting 4.9 million likes and 517,000 shares.
Melissa & Doug – National Park Foundation
In 2023, Melissa & Doug, the #1 preschool brand for wooden and sustainable toys, launched the National Park Foundation Toy Collection in partnership with the National Park Foundation (NPF). This collection is inspired by America’s national parks’ landscapes and wildlife and was designed for kid-powered play that sparks wonder for the great outdoors. The materials in the collection are FSC-certified as part of Melissa & Doug’s commitment to sustainability. Top sellers include the National Parks Alphabet & Animals Cube Puzzle, National Parks U.S.A. Map Floor Puzzle, and Parks Magnetic Picture Game. As national parks surge in popularity, parents have looked to them as destinations for education and exploration. Featured on news outlets ABC Salt Lake City, The Toy Insider, and various blogs, the toys are admired for their gorgeous artwork and play value. The collection is available nationwide at small businesses and major retailers such as Amazon and Target.
WowWee – MONOPOLY
An incredible re-imagining of one of the world’s most iconic games and brands, WowWee’s mega-sized MONOPOLY Splash was awarded the 2023 Outdoor Toy of the Year (TOTY) by the Toy Association. Measuring nearly 15ft x 15ft and 8ft tall, this (licensed by HASBRO) Inflatable MONOPOLY Splash game and Obstacle Course not only appeals to children ages five to 10 for an over-the-top play experience, but also to fans of this classic brand. Late springtime appearances on LIVE with Kelly & Mark, backyard engagements on CHEDDAR news national, WPIX-TV NY, and a plaza appearance on FOX & FRIENDS weekend led to sell-outs on Amazon. Fantastic consumer reviews along with a wet n’ wild social media campaign round out this mega summertime backyard hit!
