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Cotton On – Streets/Unilever
There is no better way to enjoy your iconic Aussie ice cream brands over summer with your friends wearing your favorite Paddle Pop, Golden Gaytime, Splice and Bubble O’Bill tee, singlets, thongs and tote bag. The Cotton On and Streets capsule allowed fans to experience summer differently through a top to toe collection and delivered what everyone has been asking for!
H&M – The Coca-Cola Company
Coca-Cola Company partnered with H&M, one of the world’s leading fashion retailers, to create a men’s and women’s apparel and accessories program that launched at the beginning of 2020 and has gone from strength to strength. The collections consisted of more than 80 different SKUs. H&M have developed both capsule collections and never out of stock items ensuring broad visibility of the Coca-Cola and Fanta licensing program in store and online. H&M has over 4429 stores in 74 countries with 52 online markets as well. The program has generated approximately $40,000,000 USD retail sales in 2020.
Peter Alexander – Streets/Unilever
Peter Alexander launched the first Streets sleepwear range in October 2020 in its 100 stores which was met with an overwhelming positive reaction from fans of both the sleepwear retailer and the iconic ice-cream brand. The Streets range in the campaign delivered and evoked strong nostalgic memories across Australian.
Riva Fashion – Chupa Chups & Mentos
Riva has grown from a single fast fashion store into a successful, globally recognized chain that carries renowned luxury and fast fashion brands. The Chupa Chups & Mentos collection included 40 pieces across apparel and accessories, elevated by innovative designs and applications. Every single product was a reflection of how they perfectly combined traditional Middle Eastern way of dressing and the latest international fashion trends.
Spirit Halloween – Dunkin’
Whether 2020’s Halloween plans include doing the monster mash at home with your quarantine crew, scaring up some virtual fun remotely, or parading and partying at a distance, Spirit Halloween and Dunkin’ had you covered. For the 2020 season, Spirit Halloween and Dunkin’ teamed up to create the first-ever licensed costumes. The classic combo of Dunkin’s signature hot coffee and the beloved donut inspired two limited-edition Spirit Halloween costumes that brewed up a fresh look and blew up the internet selling out in 36 hours while gobbling up 387 million impressions and 8+ million views on TikTok.
Stellar Partners – Wired
Conde Nast’s WIRED magazine, the leading publication that explores the ways technology is changing our lives, together with licensing agency Brand Central and Airport concessionaire Stellar Partners to create its first permanent WIRED Store in Newark Liberty International Airport (EWR). The WIRED store is curated with products recommended by WIRED editors to ensure EWR travelers always have the most current and desirable innovative travel products on the market. As travel picks up in the upcoming months, the WIRED store will continue to surprise and delight travelers.
