This exclusive series of consumer surveys, commissioned by Licensing International and produced by BrandTrends (formerly known as Kidz Global), measures the awareness, popularity, and appeal of the most important brands to consumers in more than 40 countries.

Released twice a year, these reports offer a direct, timely view of what people around the world are engaging with and reacting to. Each report identifies the most recognizable licenses in each country by category and in four different age groups, from infants to tweens/young adults.

The BrandTrends Study is one of the many exclusive benefits of a Licensing International membership.
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Included Countries

Argentina
Australia
Belgium
Brazil
Canada
Chile
China
Colombia
Czech Republic
Denmark
France
Germany
Greece

Hong Kong
Hungary
India
Indonesia
Italy
Japan
Malaysia
Mexico
Netherlands
Philippines
Poland
Republic of Korea
Romania

Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam