CLS Member Video Category: Licensing Basics
The Basics of Licensing
11-15-2021
Stu Seltzer, President, The Seltzer Licensing Group
Get a solid introduction to how the licensing business operates, including the size and shape of the business and its categories; terminology; how a deal comes together, an understanding of what each side wants out of a negotiation, and so much more.
Basics of International Licensing
11-15-2021
Neal Rudge, Pacific Licensing Group
A licensing program that operates in more than one country requires a specific set of considerations that can involve such aspects as financial, regulatory and legal systems, cultural considerations, retail structures, and many others.
Basics of Licensing Law
11-15-2021
Greg Battersby, Managing Member at The Battersby Group LLC
Jed Ferdinand, Senior Managing Partner, Ferdinand IP Law Group
No, we’re not trying to turn you into a lawyer if you’re not one already, but rather discuss the core legal principles and practices that a solid licensing professional needs to understand.
Working with Agents and Consultants
11-15-2021
Anita Castellar, FanGirl Consulting & Brand Management
Marc Mostman, Most Management
Ilana Wilensky, Jewel Branding & Consulting
Karen Raugust, Raugust Communications
Do you need a licensing agent or consultant? If you’re thinking about it, how do you figure out who’s right for you? What should you want to know about them, and what are they going to want to ask you? Oh, and what’s it going to cost?
Style Guides
11-15-2021
Alaina Caldwell, Partner/Creative Director at Styleworks Creative
Learn about how brand guides (often referred to as styleguides) are assembled, how they provide value, and how both brand owners and licensees can most effectively use them to help create good product and make sure that a consistent brand story is told.
What You Need to Know About Royalty Rates
11-15-2021
Adina Avery Grossman, Brandgenuity
Teri Niadna, Brandgenuity Europe
Patrice Paglia, Sazerac Company
This session will give you a solid grounding how royalty rates are determined; what brand owners and licensees need to be thinking about when they’re being discussed, as well as the implications of the array of structures under which they’re calculated.
It’s Not Always Merchandise: Licensing in the Services Sector
11-15-2021
Sondra Newkirk, VP Brand Licensing, Meredith Corporation
The Art and Science of Store Checks
11-15-2021
Leigh Ann Schwarzkopf, Project Partners Network
Michelle Lamb, The Trend Curve
How to Negotiate a Licensing Deal PART 1
11-15-2021
Steven Heller, The Brand Liaison
Alita Friedman, Alita’s Brand Bar
How to Negotiate a Licensing Deal PART 2
11-15-2021
Steven Heller, The Brand Liaison
Alita Friedman, Alita’s Brand Bar
