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Licensing Essentials Course

Designed as a crash course in all aspects of brand licensing, the Licensing Essentials Course is targeted to all brand licensing professionals, with a focus on retail executives, as well as other professionals looking to break into or expand their profile in the $290+ billion licensing industry. The program features a mix of workshops, panel discussions, seminars, and Q&A sessions including an introduction to the brand licensing business, an exploration of key consumer trends, and real-world case studies from retail and licensing thought leaders. The course is offered annually with the most-recent event in May 2022.

The May 2022 sessions included:

 
The Basics of Licensing
Everything you need to know to start your licensing journey, outlining the basic terminology, mechanics and roles of the components & elements in brand licensing.
Making Informed Decisions
This session considers how insight & research into consumer behavior helps enable informed decision making
That Licensing Idea!
Using Peppa Pig as a case study, this session will give an overview on how & why IP is created and, as a licensor, will look at the challenges, resource and time scales required to bring it to life as a licensed brand
The Making of Licensed Product 
Considerations when designing & manufacturing licensed product is vital to the longer-term success of the range and license; this session considers how the toy, apparel or gift sectors manage licensing.
The Role of the Licensing Agent
This session will examine the role of the licensing agent, looking at its obligations to the licensor it represents and the licensee-retailer buying the rights
Bringing it to Life In-Store!
Examine the different retail activations available to make sure that your licensed product has the best opportunity to sell-through off the shelf or page
It’s all in the look, Style Guide Essentials
A deep dive into the style guide & design assets to see how it helps bring different brands to life and create that all important point of difference for retailers
Licensing Essentials Panel Discussion
Ask questions of and seek opinion from a panel of recognized licensing experts – no question is considered too difficult!
Licensing Agreements non-Lawyers
The License Agreement is the legal document that underpins every licensing deal, this session will identify the five key things licensees, licensors and retailers need to be aware of

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