Shenzhen International Toy & Education Fair
August 18 - 20, 2022
Licensing Essentials Course 2021
Date
June 17 - 18, 2021
Location
Online
Designed as a crash course in all aspects of brand licensing, the Licensing Essentials Course is targeted to all brand licensing professionals, with a focus on retail executives, as well as other professionals looking to break into or expand their profile in the $290+ billion licensing industry. The two, half-day virtual program offers more than 10 workshops, panel discussions, seminars, and Q&A sessions from industry-leading licensors, retailers, agents, manufacturers and more.
The program will provide attendees with an introduction to the licensing business, explore key trends, and present real-world case studies from retail and licensing thought leaders.
Current Sessions
| The Basics of Licensing Terminology and mechanics of a licensing journey | Customer Attraction How licensing comes alive in a retail environment |
| Licensing Agreements & the Brexit Effect for Non-Lawyers Understanding the document and how to address counterfeit products | It’s All in the Game Case studying Sonic the Hedgehog against key gaming data |
| Why the Licensing Agent? The Role and obligations of an agent | Sports Licensing Bringing excitement from the field to the store |
| It’s All in the Look: Style Guide Essentials Developing a guide and bringing a brand to life | Book Worms Leveraging events to build licensing programs |
| Let’s Get Busy: Manufacturing Licensed Products The process and timelines for creating licensed products | Making It Work at Retail What retailers look for in licensed programs |
Attendees will have on-demand access to all sessions following the event.
Pricing (British Pounds Only)
Member £99
Non-Member £189
Confirmed Presenters
Supporting Sponsors
