Licensing Essentials Course 2021
June 17 - 18, 2021
Designed as a crash course in all aspects of brand licensing, the Licensing Essentials Course is targeted to all brand licensing professionals, with a focus on retail executives, as well as other professionals looking to break into or expand their profile in the $290+ billion licensing industry. The two, half-day virtual program offers more than 10 workshops, panel discussions, seminars, and Q&A sessions from industry-leading licensors, retailers, agents, manufacturers and more.
The program will provide attendees with an introduction to the licensing business, explore key trends, and present real-world case studies from retail and licensing thought leaders.
| The Basics of Licensing|
Terminology and mechanics of a licensing journey
How licensing comes alive in a retail environment
| Licensing Agreements & the Brexit Effect for Non-Lawyers|
Understanding the document and how to address counterfeit products
|It’s All in the Game
Case studying Sonic the Hedgehog against key gaming data
| Why the Licensing Agent?|
The Role and obligations of an agent
Bringing excitement from the field to the store
| It’s All in the Look: Style Guide Essentials|
Developing a guide and bringing a brand to life
Leveraging events to build licensing programs
| Let’s Get Busy: Manufacturing Licensed Products|
The process and timelines for creating licensed products
|Making It Work at Retail
What retailers look for in licensed programs
Attendees will have on-demand access to all sessions following the event.
Pricing (British Pounds Only)