Personal Productivity Series: Media Training for the Digital Age
August 06, 2020
11:00 am - 12:00 pm EDT
8:00 am - 9:00 am PDT
In case you missed it – Members get FULL Access to Licensing International Webinar Recordings – Here
Now that we live in a virtual world, the way in which we interact with the press has evolved. In this session, we’ll explore the most effective methods for telling your story through the media. We will examine proven strategies for impactful messaging, fundamentals for video interviewing and tried and true methods that bolster credibility, persuasiveness and trust. You’ll walk away with the skills you need to master any type of media interaction and connect with interviewers and audiences in the most empathetic and direct way.
Non-Members: $25.00 each attendee
Randi Liodice, President and Chief Strategy Officer, Kaplow Communications
Randi has established herself as a leading counselor for today’s top communications and marketing executives. In her two-decade career, she has served as an advisor to senior-level talent across consumer, finance and technology industries, helping to craft and deliver ownable and impactful narrative strategies.
At Kaplow, Randi has developed several proprietary products aimed at strengthening relationships between brands and their most valuable audiences. These include the agency’s exclusive Digital Emotional Quotient™ (DEQ™) methodology and report, and Kaplow’s ONE Strategy Sessions, a unique approach to unification among internal teams that inspires consensus and strengthens branding and messaging across organizations.
In addition to working with blue-chip clients such as CVS, L’Oreal, Target, Dermstore, Fidelity and others, she mentors staff throughout the agency on topics such as integrated strategy, presentation skills, digital communications, measurement and analytics, and more.
Prior to Kaplow, Randi served in management roles in the editorial and product space at IAC Applications, using her public relations expertise to help the brand’s growing web properties and attract new users. She also created the first social pages for many of the business’s most successful sites. She honed her communications skills working with some of the world’s most innovative companies, including Dove and The Campaign for Real Beauty, Proctor & Gamble, Weight Watchers, Ford Motor Company and a host of others.
Randi is a sought-after speaker at conferences and corporate events and a proud founding member of Chief, a private network of today’s leading female executives. She also serves as a board member of The Girl Scouts of Greater New York. Randi is an honors graduate of The University of Rochester and has studied voice at The Eastman School of Music. She resides in Westchester County, NY, with her husband Chris, and sons Dylan and Tyler.
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