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Sports Licensing Summit 2024

Join Licensing International and the Sports & Fitness Industry Association (SFIA) for the 2024 Sports Licensing Summit: Sports Licensing in Focus. There are massive opportunities in sports licensing, especially as it expands into the entertainment and lifestyle categories. SLS brings together top decision-makers and thought leaders to discuss a range of topics, including Women’s Sports, NIL (Name, Image, Likeness), Changing Retailer Strategies, and more. This event will also include opportunities to network with industry leaders.

Price:
Members: $200
Nonmembers: $275

Learn More About the Speakers

Agenda

9:00–9:30 AMArrivals & Check-In
9:30–9:35 AMWelcome and Opening Remarks

Maura Regan, President of Licensing International 
9:40–10:00 AMOpening Keynote

Tom Cove, President & CEO of Sports & Fitness Industry Association (SFIA)
10:05–10:40 AMTaking Fan Engagement Off the Field
Whether it’s through choreographed dances, clever comebacks in the comments, or focusing on players’ famous significant others,
going viral on social media is a surefire way to increase awareness of your team and introduce new fans to the world of sports.
League executives break down the importance of having fun with sports fans and how that social media engagement can translate
into consumer products sales.

Steven Heller, President and Founder of The Brand Liaison
Racquel Douglas, Global Head of Athlete Partnerships at Snapchat
Roman Oben, VP of Football Development Strategy at NFL
Tyler Rutstein, Chief Brand Officer and Head of Commerce at Overtime
10:40–11:00 AMNetworking Break
11:05–11:40 AMThe Future is Female: Opportunities in Women’s Sports
Whether they are on a court, a field, or a pitch, female athletes are driving growth in sports licensing. Massive increases in
viewership, sponsorships, and NIL agreements are all contributing to significant opportunities, and this panel of experts will
provide insights into how to build a foundation for future success.

Rachel Leber, CEO of Be Well Brands
Alyssa Chargar, Director of Licensing at U.S. Soccer Federation
Caiti Donovan, Growth Strategy Lead at WNBA
Ana Drucker, SVP of Finance and Operations at Athletes Unlimited
11:45 AM –12:45 PMLunch
12:50–1:35 PMKeynote

DeMaurice “De” Smith, former Executive Director of the NFLPA
1:40–2:15 PMWhat’s Next for NIL?
Between transfer portals, changing regulations, and relatively short collegiate careers, many student athletes have struggled
to find the perfect play for Name, Image, and Likeness (NIL) deals. And while the majority of these agreements have focused
on autograph signing, social media posts, and appearance fees, new strategies are emerging to help NIL reach its full potential.

Elizabeth Foster, Director of Content & Communications at Licensing International
Steve Fuller, Director of Trademarks and Licensing at USC
Alexandra Grayson, Director of Strategy at Octagon
Aaron Solender, Director of College Strategy & Operations at OneTeam Partners
2:15–2:25 PMNetworking Break
2:30–3:05 PMThe Importance of Defense
When it comes to fighting back against counterfeit products, is the best defense a strong offense? This panel of experts will
provide insights into the current counterfeiting landscape and discuss the best strategies to protect your brand.

Elizabeth Foster, Director of Content & Communications at Licensing International
Jay Kennedy, Global Lead of External Relations, Brand Protection & Anti-Counterfeiting at Amazon
Bill Patterson, EVP of Product Authentication at Octane5
3:05–3:40 PMFocus on Fashion
Branded hats and jerseys will never go out of style, but licensed apparel and accessories for sports fans now have a
high-fashion focus that appeals to new consumers. Join industry experts to discuss what every brand needs to know
about the next generation of apparel partnerships.

Panel to include:
Lisa Piken Koper, SVP of Global Partnerships at NBA
Kendall Glazer, Co-Founder & Co-CEO of Stoney Clover Lane
3:45–4:20 PMHow to Win at Retail
Between shifting timelines, inflation, and high interest rates, the spending habits of both retail buyers and consumers
are changing. As a result, brand owners and their licensing partners need to shift their strategies to score at retail. Industry
experts will share insights into the trends driving purchases and how to take advantage of the new retail landscape.
4:25–4:45 PMClosing Keynote

Keith Dawkins, President of Harlem Globetrotters & Herschend Entertainment Studios
4:50–4:55 PMClosing Remarks

Maura Regan, President of Licensing International 
5:00–7:00 PMNetworking Reception

 

CANCELLATION POLICY:
All registration cancellations and refund requests must be made in writing to info@licensing.org by February 28th, 2024. If you are registering a group, you acknowledge you are agreeing to the terms on behalf of each individual. A refund of the registration fee, less a $50 cancellation fee, will be given for cancellations received on or before February 28th, 2024. Registration can be transferred to another person to attend Sports Licensing Summit. Registration fees cannot be transferred to another event, meeting or membership. All refunds will be made payable to the payer only. There will be no exceptions to this cancellation policy.

For sponsorship opportunities, please contact info@licensing.org.

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