Turning Licensing Data into Strategic Insights
Date
October 20, 2021
Event Time
12:00 pm - 1:00 pm EDT
9:00 am - 10:00 am PDT
Location
Online
It’s never been more important to make a data-driven case when selling a brand to potential licensing or retail partners, whether you’re discussing sales performance, ratings, impressions, demographics or any other set of data points. The numbers themselves are important, but the higher value comes from how they’re organized and interpreted, and used to tell a story. During this live discussion, sponsored by Brainbase, you’ll get perspectives on the role data plays in creating and selling a licensing program.
Participants Include:
Menal McGrath
VP Global Licensing for Moose Toys
Ed Labay
VP-GMM at Hot Topic
Ted Larkins
Global Head of Licensing for Brainbase
This webinar is FREE for everyone
SPECIAL THANKS TO OUR SPONSOR