Knockout Licensing Expands
BOO’s Digital Stardom

NEW YORK (April 24, 2015) – Knockout Licensing, the agency responsible for managing global licensing for social media celeb BOO – The World’s Cutest Dog™, is pleased to announce the launch of a weather app by Weather Puppy, starring Boo and his best pal, Buddy. This marks yet another digital platform for BOO, joining Digital Stickers, now available for download on Facebook Messenger, as well as Digital Stickers, Emoticons and Emojis rolling out across various instant messenger platforms by Pico Candy.
“BOO is a huge social media star with a staggering 17 million “Likes” on Facebook, plus close to 600,000 “Followers” on Instagram,” said Knockout Licensing Co-President Tamra Knepfer. “Since Knockout knows the digital space so well, creating apps and IM stickers for Boo was naturally an important part of our licensing strategy for Boo’s tech-savvy fans.”
“Boo’s digital audience of tech savvy dog lovers is highly engaged and a perfect market match for our digital product,” said Weather Creative Co-Founder Suraj Hemnani. “This makes working with Boo/Knockout Licensing a no-brainer.”
The BOO theme is now available for users to purchase in the Apple App Store (iOS) and Google Play Store (Android), as an in-app upgrade priced at $1.99.
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About Boo – The World’s Cutest Dog™
Boo – The World’s Cutest Dog is a worldwide internet sensation with over 16.8 million Facebook “likes” (and hundreds of millions of views).  Boo’s fame and popularity extend well beyond Facebook™ and Instagram™.  Boo is the star of a series of books, top-selling plush by Gund, a media darling having been featured on Good Morning America, CNN, and QVC, the official spokespet for Virgin Atlantic Airlines and Dr. Dre BEATS, and, the star of a wide range of licensed products.
About Knockout Licensing
Knockout Licensing (www.knockoutlicensing.com) is a dynamic, full-service boutique licensing agency that creates customized, innovative, and strategic merchandise programs for a varied portfolio including entertainment, digital media, fashion/trend, publishing, corporate brands, characters, and children’s properties.  Knockout Licensing delivers results with unmatched integrity and the highest level of client service, and has received special industry recognition for its work on British television drama Downton Abbey™ (NBCUniversal International Television Production) by developing an unprecedented licensing program spanning various product categories with a classic lifestyle brand positioning.  Client properties also include the best-selling book series turned popular television drama Outlander™ (Sony Pictures Television); publishing sensation Fifty Shades of Grey™; social media canine celebrity Boo, The World’s Cutest Dog™; beloved classic family franchise Little House on the Prairie®; world-renowned SINGER™ sewing brand; the Smithsonian Institution Library Seed Catalog Collection, and more. Formed in 2012, Knockout Licensing is a joint-venture headed by CopCorp Licensing’s Carole Postal and TK Brand Group’s Tamra Knepfer, bringing together two of the most well-respected professionals in the industry.
 
Press Contact:
Ken Wong
Knockout Licensing
(212) 947-5958
kwong@copcorp.com