HONG KONG, March 7, 2022 – Licensing International Greater China and Southeast Asia is proud to unveil the nominees of the prestigious Licensing International Asian Awards, dedicated to recognizing outstanding achievements in the Asian licensing markets.

More than 300 entries were received this year – the highest ever recorded. The 61  finalists were selected by a judging panel of industry experts from Asia .

The finalists are now put on the ballot, where licensing executives around the world can vote for their favorites online which are factored into the final decision. The winners will be announced on April 27, 2022 (Wednesday).

CLICK HERE TO VOTE NOW

Asian Property of the Year

Property – Owner/Agent

• Ali the Fox – Beijing Dream Castle Culture Co., Ltd.
• B.Duck – Semk Products Limited
• Honor of Kings – Tencent
• KAKAO FRIENDS – Kakao Corp. / Alifish
• Teddy Bear Collection – Shanghai Skynet Brand Management Corp., Ltd

Art/Design/Museum Property of the Year

Property – Owner/Agent

• DUNHUANG MUSEUM – Dunhuang Guangzhi Media and Exhibition Co., Ltd / Shanghai Skynet Brand Management Corp., Ltd
• East Meets West – Shanghai Museum, The Metropolitan Museum of Art / Alfilo Brands
• Kroller Muller Museum – Stichting Kroller Muller Museum / SENSES Asia Limited
• Musée du Louvre – Musée du Louvre / Alifish
• SUZHOU MUSEUM – SUZHOU MUSEUM / Beijing Qianli Culture and Creative Co., Ltd

Corporate Brand/Lifestyle/Celebrity Property of the Year

Property – Owner/Agent

• Bruce Lee – Bruce Lee, LLC / Beijing An-Onymous information Technology Co.,Ltd
• Coca-Cola – The Coca-Cola Company / CAA-GBG
• Mickey Mouse – The Walt Disney Company (China) Limited
• Pantone – Pantone LLC / PPW Sports & Entertainment (HK) Ltd.
• WUHUANGWANSHUI – SPACE SHELL(BEIJING) CULTURE CO., LTD.

Entertainment/Character/Toy/Digital Property of the Year – ANIMATED

Property – Owner/Agent

• Disney Princess  – The Walt Disney Company
• Lots-o’-Huggin’ Bear – The Walt Disney Company (China) Limited
• Peanuts – Peanuts Worldwide / CAA-GBG
• The Smurfs – INTERNATIONAL MERCHANDISING, PROMOTION AND SERVICES S.A. / PPW Sports & Entertainment (China) Limited
• Transformers – Hasbro China

Licensed Promotion of the Year

Promotion Name – Owner/Promotion Licensee

• B.Duck × Identity V Co-Branding – Semk Products Limited / NetEase, Inc.
• Doraemon Tiktok Super IP Day – Fujiko Pro Co., Ltd. / Tiktok China
• Fila Kids x V&A x Shaun the Sheep: State of the Art – Aardman Animations LTD. / Shanghai Fila Sports Development Co. Ltd
• Perfect Diary x Honor of Kings – Tencent / Perfect Diary
• Tsum Tsum Pop-up Store – The Walt Disney Company (China) Limited / MAKEITLOUD MARKETING (SZ) LIMITED

Location-Based or Experiential Initiative of the Year

Name – Owner/Venue Partner

• Disney Winter Celebration – The Walt Disney Company (Hong Kong) Ltd. / Sino Group
• HERSHEY’S Amazing Chocolate Machine at Changi Airport – The Hershey Company / Changi Airport
• Peppa Pig Happy Day Interactive Day Fun Fair – Hasbro China / MEI Theatrical Limited
• Snoopy’s Holiday at Harbour City – Peanuts Worldwide / Harbour City Shopping Mall
• SpongeBob SquarePants Crossover Art Exhibition x The Ring, Chongqing – ViacomCBS Consumer Products / The Ring, Chongqing

Retailer of the Year 

Retailer – Property

• Kidsland – L.O.L. Surprise
• LIXUN GROUP CO.,LTD. – B.Duck
• Pingtan Sanfu Apparels Co., Ltd – Pokémon
• PINKOI (HK) LIMITED – Peanuts
• Shanghai Lawson, Inc. – Teddy Bear Collection

Licensee of the Year – Apparel/Footwear/Accessories

Company – Property/Product

• Adidas Sports (China) Co., Ltd. – Transformers / Adidas x Transformers
• ASICS Corporation – Coca-Cola and ASICS / Sneakers
• Hangzhou Boxi Garment Co., Ltd – Doraemon / Unisex dress
• Hangzhou Kuaizai Culture Co., Ltd. – Honor of Kings / Honor of Kings X Shi San Yu Hanfu collection
• LIXUN GROUP CO.,LTD. – B.Duck / B.Duck Apparel & Footwear Collection
• The Nature Holdings – National Geographic / National Geographic

Licensee of the Year – FMCG

Company – Property/Product

• Bausch + Lomb Limited – Blythe / Bausch + Lomb x Blythe – color contact lens
• BEIJING HOLILAND ENTERPRISE INVESTMENT MANAGEMENT CO., LTD. – Disney Standards FROZEN DISNEY PRINCESS / Holiland X Disney Princess Series Holiland X Disney Frozen Series
• COLORKEY – Pokémon / Co-branding cosmetic products with Pokémon
• Häagen-Dazs – Musée du Louvre / Häagen-Dazs mooncake ice cream collaborating with Louvre
• Shanghai Milkground Food Tech Co.,Ltd. – PAW Patrol / PAW Patrol X Milkground Cheese Stick

Licensee of the Year – Housewares/Novelties

Company – Property/Product

• Dohia Houseware Co., Ltd. – Peppa Pig / Peppa Pig Bedding collection
• Joyoung Co. Limited – Coca-Cola / JOYOUNG X COCA-COLA COLLECTION
• LAMY – Minions / Lamy x Minions Safari Limited Edition Fountain Pen Gift Box
• LIUZHOU YUANDAI TRADING CO., LTD SHANGHAI BRANCH – Barbapapa / Barbapapa carpets
• Ningbo Tianhong Stationery Co，Ltd – Doraemon / Tianhong Stationery

Licensee of the Year – Toys

Company – Property/Product

• Artox – Mickey Mouse / Snow Angel Mickey
• Beijing POP MART Culture Creative Ltd. – SpongeBob SquarePants / SpongeBob x the Monsters, SpongeBob x Space Molly, SpongeBob x Viya
• Beijing Talent Joy Cultural Development Co., Ltd. – Crayon Shin-chan / Crayon Shin-chan doll toy
• Guangdong Luddy Interactive Entertainment Ltd. – B.Duck / Chlidren Bike ( scooter collection, sliding bike collection, balance bike collection)
• LEGO SYSTEM A/S – FROZEN MARVEL STARWARS / LEGO X FROZEN LEGO X MARVEL LEGO X STARWARS

The Newcomer Award

Property – Owner/Agent

• Dunhuang Inspiration – Dunhuang Gongmei Cultural Creativity Co., Ltd / ARTiSTORY
• DUNHUANG MUSEUM – Dunhuang Guangzhi Media and Exhibition Co., Ltd / Shanghai Skynet Brand Management Corp., Ltd
• Jujutsu Kaisen – Jujutsu Kaisen Production Committee / Medialink Entertainment Limited
• Nick The Robot – Masterbot Group Limited
• ViViCat – Beijing Miaow’s House Culture Media Co., Ltd.; Shanghai Tencent Penguin Pictures Film Culture Communication Co., Ltd. ; Guangzhou Art-land Holding Co., Ltd. / Guangzhou Art-land Holding Company Limited