HONG KONG – Licensing International today announced the final nominees for the highly anticipated 2025 Licensing International Asian Awards, celebrating innovation, creativity and outstanding achievements across Asia’s dynamic licensing markets.

This year’s award marked a record-breaking submission cycle, with over 320 exceptional entries from key Asian markets including China, Japan, Thailand, Malaysia, Singapore, South Korea, Philippines, Vietnam, Indonesia, and select European markets, showing Asia’s growing influence as a global licensing powerhouse. Following rigorous evaluation by a panel of esteemed industry leaders from the region, 65 finalists across 12 award categories have emerged.

The finalists are now put on a voting stage, where licensing professionals worldwide will cast their ballots online. Votes will be weighted alongside judging panel scores to determine the ultimate winners..

The winners will be unveiled on April 28, 2025 (Monday), at the awards ceremony during the 2025 Hong Kong International Licensing Show—the region’s flagship licensing event.

CLICK HERE TO VOTE NOW

The Final Nominees are:

Asian Property of the Year

Property – Owner/Agent

• B.Duck – Semk Products Limited
• Eggy Party – NetEase (Hangzhou) Network Co., Ltd.
• GG-Bond – Guangdong Winsing Company Limited
• Sanrio Characters – Sanrio (Shanghai) International Trade Co., Ltd. / Alifish
• Zanmang Loopy – ICONIX Co., Ltd.

Art/Design/Museum Property of the Year

Property – Owner/Agent

• Jean-Michel Basquiat – Estate of Jean-Michel Basquiat / CAA Brand Management
• Leo Lionni’s Friends – Blueandyellow, LLC / Cosmo Merchandising Co., Ltd.
• Suzhou Museum – Suzhou Museum / Beijing Qianli Cultural and Creative Co., Ltd.
• The British Museum – The British Museum / Alfilo Brands
• The Metropolitan Museum of Art – The Metropolitan Museum of Art / Pacific Licensing Studio (Shanghai) Limited

Corporate Brand/Lifestyle Property of the Year

Property – Owner/Agent

• Chupa Chups – PVM Group / Semk Products Limited
• Coca-Cola – The Coca-Cola Company / CAA Brand Management
• Hello Kitty 50th Anniversary – Sanrio (Shanghai) International Trade Co., Ltd. / Alifish
• Kellogg’s – Kellanova / Cosmo Merchandising Co., Ltd.
• Pixar – The Walt Disney Company (China) Limited

Entertainment/Character/Digital Property of the Year

Property – Owner/Agent

• Crayon Shinchan – Futabasha / Animation International Ltd. (Shanghai)
• Deadpool & Wolverine – The Walt Disney Company (China) Limited
• Netflix – Squid Game – Netflix, Inc. / CAA Brand Management
• Sanrio Characters – Sanrio (Shanghai) International Trade Co., Ltd. / Alifish
• Sesame Street – Sesame Workshop / CAA Brand Management

The Newcomer Award

Property – Owner/Agent

• Eggy Party – NetEase (Hangzhou) Network Co., Ltd.
• JOGUMAN – Joguman Studio / Line Friends (Shanghai) Commercial Trade Co., Ltd.
• SEALOOK – Million Volt Co., Ltd. / Line Friends (Shanghai) Commercial Trade Co., Ltd.
• Suzhou Silk Museum – Suzhou Silk Museum / Beijing Qianli Cultural and Creative Co., Ltd.
• White Snake: Afloat – Light Chaser Pictures (Shanghai) Co., Ltd. / Magic Bean Up (Beijing) Consulting Co., Ltd.

Licensed Promotion of the Year

Property – Promotion Name – Owner/Promotion Licensee

• Automobili Lamborghini Squadra Corse – Redmi Champion Edition × Automobili Lamborghini Squadra Corse – Automobili Lamborghini S.p.A. / Xiaomi Communications Co., Ltd.
• Genshin Impact – Wanda Film × Genshin Impact – Mihoyo / Beijing PiaoPlus E-commerce Co., Ltd.
• Marvel Studios’ Deadpool & Wolverine – Best Bubs Burgers – The Walt Disney Company / PERF Restaurants, Inc. (Burger King Philippines)
• Miffy – Starbucks × Miffy – Mercis B.V. / Starbucks
• Netflix – Squid Game – Est Cola × Netflix – Squid Game – Netflix, Inc. / Thai Drinks Co., Ltd.
• Studio Ghibli Exhibition – HEYTEA × Studio Ghibli Exhibition BoboShake – Hayao Miyazaki – Toshio Suzuki / Heytea Shenzhen Enterprise Management Co., Ltd.
• The Powerpuff Girls – TKK Fried Chicken – Warner Bros Discovery / TKK International Inc.

Location-Based or Experiential Initiative of the Year

Property – Program Name – Owner/Venue Partner

• Disney and Pixar’s Inside Out 2 – Gardens by the Bay’s Children’s Festival featuring Disney and Pixar’s Inside Out 2 – The Walt Disney Company / Gardens by the Bay
• Disney, Pixar, Marvel, Star Wars – Disney Toy Expo Thailand 2024 – Central Pattana Public Company Limited / Central World
• Hello Kitty 50th Anniversary – Hello Kitty 50th Anniversary Celebration of Friendship Ticketed Exhibition – Sanrio Southeast Asia Pte. Ltd. / House of Illumination
• Hello Kitty 50th Anniversary – Hello Kitty 50th Anniversary Utopian Town mall event and Hello Kitty Street Run – Sanrio Southeast Asia Pte. Ltd. / Lippo Mall Puri
• Sanrio Characters – Hi! Sanrio – Sanrio (Shanghai) International Trade Co., Ltd. / Shanghai World Expo Exhibition & Convention Center

Licensee of the Year – Apparel/Footwear/Accessories

Licensee – Property/Product (Series)

• Adidas AG – Disney: Huey Dewey Louie / ADIDAS Originals Adults and Kids
• CHJ Jewellery Co., Ltd. – Crayon Shinchan / Crayon Shinchan Jewelry Collection
• Chow Sang Sang (China) Co., Ltd. – Sanrio Characters / Chow Sang Sang × Sanrio Characters
• FILA Sports Co., Ltd. – OSAMU GOODS / FILA KIDS × OSAMU GOODS
• Ningbo Gukoo Ecommerce Co., Ltd. – Sanrio Characters / Gukoo × Sanrio Characters
• Uniqlo Co., Ltd. – Disney, Pixar, Marvel, Star Wars / MAGIC FOR ALL with Yu Nagaba (Adult & Kids)

Licensee of the Year – Food & Beverage

Licensee – Property/Product (Series)

• Beijing Holiland Co., Ltd. – Sanrio Characters / Holiland × Sanrio Characters
• Beijing Holiland Enterprise Investment Management Co., Ltd. – Zootopia / Pre-packaged Biscuits/Cookies, Fresh Cakes, Pre-packaged Pastry
• Bright Elite Gourmet Co., Ltd. – Peanuts / YENGKEE × Peanuts
• Jintan Limited – My Little Pony / MLP × Tala’s Snacking Series
• PepsiCo Foods Taiwan Co., Ltd. – Netflix – Squid Game / Lay’s Chips × Netflix – Squid Game
• Shanghai Mengmashaohua Branding Co., Ltd. – Moomin / Moomin × Dairy Queen

Licensee of the Year – Health & Personal Care

Licensee – Property/Product (Series)

• Guangzhou Yatsen Global Co., Ltd. – Le Petit Prince / The Perfect Diary × The Little Prince Co-Branded Cosmetics Collection
• PT Rose Cosmetics International – The Powerpuff Girls / Rose All Day × The Powerpuff Girls Collection
• Shanghai Chuangli Media Co., Ltd. – Zanmang Loopy × PRAMY
• Unicharm Consumer Products Service (Shanghai) Co., Ltd. – Sanrio Characters / Sofy × Sanrio Characters
• Zhejiang Yinchili Medical Technology Co., Ltd. – Disney: Frozen & Marvel: Spider-Man / Smartee Kinder & Teen Orthodontic Products

Licensee of the Year – Housewares/Novelties

Licensee – Property/Product (Series)

• Beast Kingdom Co., Ltd. – Netflix – Squid Game / Beast Kingdom × Netflix – Squid Game
• Kashima Co., Ltd. – Crayon Shinchan / Kashima × Crayon Shinchan
• Shanghai Yi-pai E-commerce Co., Ltd. – Suzhou Museum / Spring River Warms Series Home Fragrance and Gift Box by Suzhou Museum and The BEAST
• Shenzhen Martube Gift Culture Technology Co., Ltd. – Le Petit Prince / MARTUBE × The Little Prince Co-Branding Gifts
• Zhejiang GERM Brand Management Co., Ltd. – Coca-Cola / GERM × Coca-Cola Drinkware Collection

Licensee of the Year – Toys

Licensee – Property/Product (Series)

• 52TOYS Development Co., Ltd. – Crayon Shinchan / Crayon Shinchan Dynamic Shin-Life
• Beijing POPMART Cultural and Creative Co., Ltd. – Coca-Cola / The Monsters (Labubu) Coca-Cola Series
• Guangdong Reesee Entertainment Co., Ltd. – My Little Pony / My Little Pony Plush Toy
• Guangdong Xintai Toys Co., Ltd. – Marvel / ZD Toys INFINITE ACTION X
• Robosen Robotics (Shenzhen) Co., Ltd. – Toy Story Buzz Lightyear / Robosen Toy Story Buzz Lightyear Robot
• Zhejiang Kayou Science and Technology Co., Ltd. – My Little Pony / Kayou × My Little Pony Collectible Trading Card