Frisk x UN3D: A Fresh Fashion Boost In Japan This Summer
UN3D, a premium Japanese casualwear brand of the Mark Styler Company, has teamed up with Japan’s leading mint brand FRISK of Perfetti Van Melle.
Inspired by the brand’s logo, UN3D created a limited fashion edition that has been launched this June with a pop up store in the uptier department store Isetan in Shinjuku’s fashion district in the heart of Tokyo. The collection of oversized indie t-shirts and dresses sports the characteristic FRISK logo in a bold yet minimalistic way and is available in 7 UN3D stores and online.
Ms. Momoko Ogihara, UN3D’s director, says: “We are big fans of FRISK in the first place. UN3D’s collection theme for Summer 2020 was refreshing, brisk, and summer cut sew and we thought these keywords perfectly fit the brand concept of FRISK. We created a pocket on T-shirt that an actual FRISK case fits in. We also garnished a tape of both FRISK and UN3D’s logo on garments.
UN STANDARD, UN SIMPLE, UN SIMILAR
The origin of the word is three UNs (antitheses), and we have questions about the times, fashions, common sense, and stereotypes, and put in mind the importance of valuing free individuality and sensitivity.
Constructive tack, intricate pleats, and iconic details with beautiful drapes, a calculated silhouette to make your figure look beautiful, high quality that you can love for a long time, stress-free comfort in one point 1 I’m finishing the points.
We will express new values that were unlikely until now and expand globally
ABOUT PERFETTI VAN MELLE GROUP:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.
In addition, Perfetti Van Melle develops successful licensing programs with several of its most popular brands: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol®. All brands develop lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.
The Chupa Chups® and Airheads® brands also offer the opportunity to take their characteristic flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.