Waterloo, WI  — Snack lovers, brace yourselves: two salty snack brands are teaming up to deliver the mashup of your dreams.

Van Holten’s, is partnering with Pringles for a limited time to release a Sour Cream & Onion pickle — a tangy twist inspired by one of Pringles’ top selling flavors.

Just days before the launch, both brands sparked excitement by teasing the collaboration on social media, hinting at a crunchy, pickle-packed surprise to come.

Pickles have taken over pop culture and social media in recent years, with TikTok challenges, pickle-flavored everything, and a devoted fanbase of brine-loving snackers. Van Holten’s has been at the center of this pickle craze, becoming a favorite among Gen Z with its bold flavors, crave-worthy collabs, and on-the-go pouches.

Meanwhile, Pringles joined the pickle craze last year with the return of their fan-favorite Dill Pickle crisps, sparking excitement across social media. Now they’re heading in a bold new direction: outside the can and into a pouch, thanks to a new collaboration with Van Holten’s.

“Celebrating two of the strongest cravings in history – pickle-in-a-pouch and potato in a can – we’re bringing our Sour Cream & Onion Pringles flavor into a cold crisp Van Holten’s pickle! If you dare pair the Van Holten’s pickle with our Pringles crisps it’s pickl-tato paradise!,” said David Lee, Senior Director of Global Licensing & Cultural Marketing.

The Van Holten’s x Pringles Pickle-In-A-Pouch delivers the tangy, savory flavor of Pringles Sour Cream & Onion potato crisps — infused straight into Van Holten’s juicy pickles. It’s everything fans love about both brands in one handheld snack. Whether you’re a long-time pickle lover or a trend-chasing foodie, this limited-time collaboration is guaranteed to surprise and satisfy.

“We’re always looking to push the boundaries of flavor and fun,” said Eric Girard, VP of Sales & Marketing at Van Holten’s. “Pringles is a brand that leans into bold flavors, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected.”

The Van Holten’s x Pringles Sour Cream & Onion Pickle is shelf-stable (no refrigeration required) and perfectly packaged for lunchboxes, road trips, gas station hauls, or late-night cravings. It’s also poised to be the next viral sensation, tapping into the continued cultural obsession with pickles — and the enduring love of Sour Cream & Onion.

This special edition flavor will be available starting August 1 for a limited time at Five Below, HEB, Amazon, and TikTok Shop.