Los Angeles, CA — Tapatío Foods has partnered with Chipoys, the snack company known for its bold, authentic flavors, to launch a line of Mexican-style potato chips infused with Tapatío’s signature hot sauce. The deal was brokered by Tapatío’s exclusive licensing agency, Brand Central.

The new Chipoys x Tapatío Salsa Picante Potato Chips bring the heat and authenticity of Tapatío’s beloved hot sauce to the crunchy, crave-worthy world of snack chips. With a flavor that resonates across generations of fans, this collaboration is designed to deliver an authentic taste experience rooted in heritage and culture.

The chips will roll out in independent convenience stores nationwide, giving snack lovers everywhere a chance to enjoy the perfect balance of spice and crunch. The new line will be featured at the NACS Show in Chicago, October 15–17, one of the largest convenience and fuel retailing trade shows in the country.

“This partnership is about giving fans a new way to enjoy the bold heat they already love,” said James Lindsay CEO and Partner, Chipoys].

“Tapatío has always been about bringing people together through flavor,” said Roche McCoy, Director of Licensing Operations at Tapatío®. “Partnering with Chipoys allows us to extend that tradition into the snacking aisle with an exciting, authentic product we know our fans will love.”

“We’re thrilled to have brokered this exciting partnership between Tapatío and Chipoys,” said Ross Misher, CEO of Brand Central. “It’s a perfect example of how licensing can expand iconic brands into new categories and bring even more value to their fans.”