New York, NY – JACK SPADE, the stylish men’s brand known for its classic American styling of apparel, bags and small goods, has teamed up with the world’s most iconic beverage brand, Coca-Cola, to celebrate its 125th birthday. Marking 125 years since the first Coca-Cola was enjoyed on May 8, 1886, and inspired by the brand’s rich design and advertising heritage, Jack Spade is releasing a limited edition collection of totes, t-shirts, baseball caps, posters and iPhone covers.
In select stores from October 5th the new Jack Spade collection takes its design cues from some of the most memorable Coca-Cola campaign slogans. There is a quintessential Jack Spade tote, the Coal Bag, emblazoned with “It’s The Real Thing”, and produced in Coca-Cola classic red and white shading. Jack Spade – in conjunction with the Colby Poster Printing Company of Los Angeles – has also created a selection of posters (50 per print), replete with tag lines from 1971’s “I’d Like To Buy The World A Coke” and 1989’s “You Can’t Beat The Feeling”. A trio of limited edition t-shirt designs (only 300 per print), featuring all American foods such as hot dogs, burgers and pretzels, makes a playful nod to the enduring role of Coca-Cola as the ultimate in refreshment. Delving further back into the Coke archives, Jack Spade has taken the interlocking letter c’s which originally featured in Coca-Cola merchandise from the 1910s, and repurposed them on a baseball cap, in a style reminiscent of that era. Only 150 caps have been designed and made as part of this limited run. Completing the collection is an iPhone 4 cover, featuring the Coca-Cola logo that we all know and love today, and that has remained unchanged in 125 years. The Harlequin-style, hard shell cover takes the classic logo and sits it next to the equally illustrious Jack Spade logo, including its signature “Jack Spade, Warren Street, New York” tag.
“We are extremely delighted to be able to celebrate with Coca-Cola on their 125th birthday. Great collaborations are borne of the combined strengths of each part”, says Cuan Hanly, VP/GM of Jack Spade. “Given both Jack Spade’s and Coca-Cola heritage in design, pop culture and whimsy, we feel the Jack Spade and Coca-Cola products truly represent this. After all, it’s the real thing…”
Kelli Sogar, Manager of Worldwide Licensing for The Coca-Cola Company, comments, “Decade by decade, Coca-Cola has been at the heart of the American design zeitgeist, so it makes sense to continue this rich legacy with a partner like Jack Spade. Jack Spade’s imaginative re-working of classic Coke captions and iconography in line with its own strong, masculine aesthetic, serves to enforce that simple, understated design married with exceptional product quality is an unbeatable formula for success!”
The collection will be available in all Jack Spade stores, www.jackspade.com and select specialty stores and priced at $40 and up.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
About JACK SPADE:
JACK SPADE began in a loft in downtown Manhattan 1996 with a simple idea: to make bags that are both utilitarian and stylish. JACK SPADE believes in offering products that are thoughtfully designed and in using materials that are timeless and long lasting. In 1999, JACK SPADE opened their first store at 56 Greene Street in SoHo. It is an eclectic modern haberdashery mixing found furniture, model rockets, and classic products. In 2009 they took their reputation for well-made, functional and stylish products and applied it to clothing. Today JACK SPADE has 7 stores in the US and can be found at jackspade.com and top stores around the world including Barneys, Fred Segal and ParkandBond.com.
CONTACT:
JACK SPADE – Austin Smedstad (646) 336-5920 x 249
COCA-COLA – Matt Arrowsmith (212) 226 2625/ matt.arrowsmith@exposure.net