Leeds UK: 15th October 2012 Hot boys’ property, The Trash Pack™ is to see two further licensees on board for its growing list of partners as Home Textiles and Amusement and Leisure market including Vending Plush are added to the line-up, following two new deals for the UK and Eire brokered by Lisle International.
The Trash Pack™ is the successful property created by Moose Toys that began life as a toy collection that launched in the UK at the end of 2011. The Trash Pack™ feature hundreds of characters inspired by the grossest items you would find in the trash. The brand has been so popular globally, that it now has an international licensing programme.
Joining the licensees already on board are Dreamtex Ltd with a collection of Trash Pack inspired home textiles including children’s bedding and Bandai Namco who will create an entire series of Vending Plush to be available in amusement centres throughout the UK.
Speaking of the new agreements, Francesca Lisle commented: “We are delighted to have Dreamtex Ltd and Namco Europe Limited, part of Bandai Namco Group the global entertainment company on board with the Trash Pack™. Both will make ideal partners and have some impressive ideas on how to represent this unique property and we look forward to seeing their collections come to fruition.
“The Trash Pack™ is enjoying phenomenal success,” she continued. “Already in the UK, GP Flair has circulated over 2.6 million Trashies into the hands of fans and is on target to reach an overall brand value in excess of £12 million by the end of 2012. The drive for the toy collection will continue with an imminent new series of characters and strong marketing across all media.”
“In addition to this, we now have a great number of new partners on board meaning the characters of the Trash Pack™ are visible across games, Top Trumps, textiles, activity books and more. We believe that 2013 will be the year when Trash really can turn into Treasure!”
The Trash Pack™ will be there for all to see at BLE on The Lisle Licensing Stand F020. For more information, or to arrange an appointment email info@lislelicensing.com