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ABG, Mall Operators Reach Deal to Buy Forever 21 image

ABG, Mall Operators Reach Deal to Buy Forever 21

Brand Management Firm Authentic Brands Group and mall operators Simon Property Group and Brookfield Property Partners have reached a deal to buy bankrupt fast fashion chain Forever 21 for $81 million.

The retailer, which has more than 600 stores globally, will seek approval in U.S. Bankruptcy Court in Delaware on Tuesday for the firms to serve as the lead bidder in an auction slated for one week from today on Monday, Feb. 10. Rival bids are due this Friday and a hearing on a potential sale is set for Tuesday, Feb. 11. In addition to the namesake stores, the sale includes Forever 21’s e-commerce business and its Riley Rose beauty chain.

The proposed sale would shift Simon and Brookfield from the role of landlord into store operators with ABG handling outbound licensing for Forever 21, which filed for bankruptcy in September. ABG and Simon, along with mall operator General Growth Properties, used a similar model in 2016 to salvage another teen retailer, Aeropostale, which relaunched with 500 locations in 2017 and has a licensing program in bedding and other categories.

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