London, UK — Acamar Films are fortifying their direct-to-consumer relationships with the launch of their first e-commerce store for Bing; the multi-award winning hit pre-school show which is currently winning global audiences.

Developed in partnership with Event Merchandising, specialists in managing and building licensed e-commerce stores, the new online retail hub is a one-stop-shop for all things Bing and is initially launching in the UK.

The exciting Bing Store range inclu des new and exclusive personalised product across apparel, gifts and homeware categories, alongside a selection of toys, books, dress up, clothing and party accessories from existing licensing partners. Seasonal lines will be added to the store to delight returning visitors.

Acamar Films has recognised both the importance and value of effective e-commerce, particularly following this year’s unprecedented events, and has focused on digital development to meet the significant appetite for Bing.

Louise Simmonds, Head of UK Licensing and Merchandising at Acamar Films, said: “It is hugely exciting to see The Bing Store launch in the UK where grown-ups and Bingsters can find Bing product all in one place. The development and launch of our new e-commerce site demonstrates our deep commitment to digital growth and the importance of having a direct dialogue with our audience.”

Acamar Films strategically launched The Bing Store ahead of Christmas to leverage the peak trading period. Early results have been impressive with thousands of fans visiting the store in the opening week, demonstrating that this timely release is the perfect way for Bingsters to celebrate this festive season with Team Bing.

Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to ‘move and delight’ Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. www.bingbunny.com

About Acamar Films
Acamar Films is an independent production company headquartered in Camden, London, which produces, distributes, markets and licenses its international award-winning pre-school animated series Bing. The company was founded in 2005 to create and produce film and television projects to “move and delight audiences worldwide”. Its CEO Mikael Shields has over 30 years’ experience and an international reputation for identifying, developing, financing and producing a wide range of hit film and television projects including Nick Park’s Oscar winning Wallace & Gromit, the global phenomenon that is Pingu, BAFTA winning Hilltop Hospital, the multi-award winning Flatworld and Aardman Animation’s Rex The Runt. Other projects include Noddy, Funny Bones, Operavox, The Animals of Farthing Wood, Narnia, The Borrowers, Pond Life and LAVA LAVA. Mikael has led multi-award-winning creative teams in senior roles at the BBC, EVA Entertainment, Pearson Television, Atom Films, Ealing Studios and now at Acamar Films. Visit us at www.acamarfilms.com

About Event Merchandising
Event Merchandising, with headquarters in London, and further offices in Pinewood Studios, Berlin and the USA, is a worldwide live and online merchandise company. Established for over 35 years, Event Merchandising works in partnership with some of the world’s most recognised brands, events and influencers in film, sports, music and entertainment.

Reaching millions of people across the globe, the Event Merchandising services range from designing and manufacturing creative bespoke products to retailing at live events, devising pop-up superstores and managing global eCommerce stores for brands such as 007store.com, Spyninjasstore.com, Taskmasterstore.com. For further information visit eventmerch.com