Acamar Films Launch First Bing Pop-Up Shopping Experience
The Bing Store Pop-Up is open 7th November until 31st December at Glasgow Fort Shopping Centre
London, UK — Acamar Films unveils the Bing Store Pop-Up, a brand-new pop-up shopping experience for Bing. Opening today, the Bing Store Pop-Up is the first of its kind dedicated to the hit pre-school animated series.
Developed in partnership with Glasgow Fort’s owner, British Land, the Bing Store Pop-Up will be in residence at the center, until Dec. 31..
This new retail space features an experiential area for little ones with scheduled games, storytelling and craft activities every Wednesday, Thursday, Friday and Sunday. On each Saturday and select Fridays during the Bing Store Pop-Up’s opening period, Bingsters and their families will be able to meet Bing and Flop for hugs and photos. Free appointments to meet the costume characters were made available online on Friday 28th October with all available slots claimed within three days.
The Bing Store Pop-Up which is the first licensed retail partnership of this kind undertaken by British Land, will give families the opportunity to interact with the award-winning pre-school series with free activities and events. There will also be a wide range of Bing products available to purchase including books, homewares, party accessories, clothes and best-selling toys.
“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films. “We know that children traditionally only have one person that they really want to meet in the run up to Christmas but I think that the pre-schoolers visiting Glasgow Fort will be as excited to meet Bing and Flop as they are to meet Santa. Indeed, the speed at which all of the Bing and Flop meet and greet slots were booked shows the colossal and continuing popularity of Bing.”
Phil Goodman, Centre Director at Glasgow Fort, said: “The Bing Store Pop-Up is a great addition to Glasgow Fort in the run up to Christmas and one that we know will be popular with families – as we can already see with the meet and greet slots all already fully booked.
“We are always looking for new ways to offer our visitors something different and we’re so pleased to partner with Acamar Films to host the first Bing store of this kind, including free activities for the whole family.”
To support the Bing Store Pop-Up, British Land and Acamar Films will be holding an influencer event on 10th November. In addition to the launch event, both Acamar Films and British Land will support the Pop-Up experience across their social media channels using the hashtag #bingbunny.
The Bing Store Pop-Up is the latest Bing experiential offering. Bingsters and their families can stay in Bing-themed rooms in the CBeebies Land Hotel at Alton Towers Resort where they can also see exclusive Bing live shows. Bing and Flop have also met hundreds of fans at Gulliver’s Theme Park Resorts this year. Acamar Films enjoys a long partnership with Leolandia, Italy’s leading theme park destination for young children, where the first phase of a dedicated Bing attraction is set to open in 2024. Bingsters in the Netherlands are able to experience Bing in a touring live theatre show with more live shows, produced in partnership with Trend Media, planned for new markets from next year.
The Bing Store Pop-Up is open at Glasgow Fort Shopping Centre from 7th November to 31st December from 9am-7pm Monday to Saturday and 11am-5pm on Sunday. Visit glasgowfort.com/bing-store-pop-up to find out more.
Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to “move and delight” Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. www.bingbunny.com
About Acamar Films:
We are an independent creative studio headquartered in Camden, London and we love what we do. Our mission is to “move and delight” audiences worldwide. We produce Bing the international award-winning animated series and we are truly dedicated to serving the needs of young children in all that we do. Visit us at www.acamarfilms.com
About British Land
Our portfolio of high quality UK commercial property is focused on London Campuses and Retail & Fulfilment assets throughout the UK. We own or manage a portfolio valued at £14.3bn (British Land share: £10.5bn) as at 31 March 2022 making us one of Europe’s largest listed real estate investment companies.We create Places People Prefer, delivering the best, most sustainable places for our customers and communities. Our strategy is to leverage our best in class platform and proven expertise in development, repositioning and active management, investing behind two key themes: Campuses and Retail & Fulfilment.
Our three Campuses at Broadgate, Paddington Central and Regent’s Place are dynamic neighbourhoods, attracting growth customers and sectors, and offering some of the best connected, highest quality and most sustainable space in London. We are delivering our fourth Campus at Canada Water, where we have planning consent to deliver 5m sq ft of residential, commercial, retail and community space over 53 acres. Our Campuses account for 67% of our portfolio.
Retail & Fulfilment accounts for 33% of the portfolio and is focused on retail parks which are aligned to the growth of convenience, online and last mile fulfilment. We are complementing this with urban logistics primarily in London, focused on development-led opportunities.
Sustainability is embedded throughout our business. In 2020, we set out our sustainability strategy which focuses on two time-critical areas where British Land can create the most benefit: making our whole portfolio net zero carbon by 2030, and partnering to grow social value and wellbeing in the communities where we operate.