London, UK — Acamar Films’ all-in-one freemium app, Bing: Watch, Play, Learn, is set to expand its successful footprint with upcoming launches in Spain and the Netherlands, indicative of Bing’s accelerating global growth. Initially launched in September 2019, the app – which has been downloaded over 1 million times across three territories (UK, Italy and Poland) offers safe, ad-free viewing of all Bing episodes, in addition to Bing learning games and activities, specially designed to help children develop their imagination, creativity and motor skills.

The Spanish app, Bing: Mira, Juega, Aprende, launches at a time when awareness of Bing in the territory is at an all-time high thanks to multiple content platforms and the launch of the CP programme.

The Dutch app, Bing: Kijk, Speel, Leer, is launching in the Netherlands, where Bing is enjoying phenomenal master toy success.

Across all territories, localised versions of the app offer selected episodes and learning games for free – with users given the option to subscribe, for a small monthly or annual fee, to unlock the full content offering; featuring all episodes available in the market, plus all available games. The Spanish app will be available from Google Play, Apple and Amazon App stores with the Dutch app available from Google Play and Apple App stores.

Claire Brossard, Acamar Films’ Director of Digital Product, said: “Bing: Watch, Play, Learn has enjoyed exceptional success since its launch just over 18 months ago and we are thrilled to continue our international roll-out in Spain and the Netherlands. Spanish and Dutch languages are natural next steps for the app, as we look to move and delight more families, enabling them to interact with Bing like never before, whenever and wherever they want.”

The English-language version of the app has also recently launched in Canada and Ireland as part of the global roll-out. A key part of Acamar Films’ extensive commitment to world-class, audience-centred digital content, Bing: Watch, Play, Learn sits at the centre of Acamar Films’ multiplatform approach to building audiences.

About Bing

Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to “move and delight” Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences.

About Acamar Films

We are an independent creative studio headquartered in Camden, London and we love what we do. Our mission is to “move and delight” audiences worldwide. We produce Bing the international award-winning animated series and we are truly dedicated to serving the needs of young children in all that we do. Visit us at www.acamarfilms.com