A&E Network’s Duck Dynasty Licensing Program Takes Flight
8 Duck Dynasty Licensees Join the Family as Brandgenuity Expands Licensing for A&E’s Hit Show
New York, NY (January 15, 2013) – As fans flock to DUCK DYNASTY, A&E’s top rated show, the network’s exclusive licensing agency, Brandgenuity, has secured new licensing partnerships in a variety of categories including apparel, accessories, toys and more. In recent months, A&E welcomed 8 new licensees into the DUCK DYNASTY family including Changes (apparel), Club Red (apparel), Greensource (apparel), Halpern (work gloves, flashlights and novelties), MJC (sleepwear), Outdoor Cap (headwear), Paramount (apparel), and Treehouse Kids (toys & playsets). And, licensed products can now be found at outdoor retailers including Bass Pro, Cabela’s and Academy and mass retailers including Wal-mart.
“Following in the successful footsteps of “Ice Road Truckers”, “Swamp People” and “Storage Wars”, “Duck Dynasty” has attracted millions of dedicated viewers seeking to engage with the program in numerous ways,” said Kate Winn Senior Vice President, A+E Networks Consumer Products. “We’re excited that we’re able to offer unique licensed products at multiple retail levels, inviting fans to deepen their relationship with the Robertson clan, as well as the Network”.
Duck Dynasty takes viewers behind the scenes and inside the life of America’s favorite bearded, camo-clad entrepreneurs, the Robertson family, as they continue to build their duck hunting empire. Despite their success and their growing fame, the Robertsons know that family comes first and every new challenge is met with a special brand of Southern know-how and a down-home sense of humor. In its second season, A&E’s top-rated program grew 139% in total viewers in its Wednesday night slot, where it often out-paced broadcast fare. And, in December, the second season finale drew an incredible 6.5 million viewers, making it the network’s most-watched telecast of all time.
Brandgenuity will continue to expand the Duck Dynasty licensing program strategically, with new partners in apparel, accessories, outdoor and sporting goods gear, gaming, toys and games. Brandgenuity’s expertise lies in launching and expanding brands at retail and building sustainable licensing programs that increase brand awareness and drive incremental revenue.
About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including “The Glades” and “Longmire,” to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Hoarders,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48. A+E Networks Consumer Products, a division of A+E Networks, develops consumer products as line extensions for the A&E Network, HISTORY, Lifetime and Biography brands. A+E Networks Home Entertainment, Direct to Consumer, E-commerce, Licensing and Education are sub-divisions of A+E Networks Consumer Products and together make up a portfolio ranging from DVDs, Blu-ray Discs, electronic sell-through, education materials, and on-line stores to licensee products in publishing, games, music, apparel and other categories.
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Turnkey licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include HISTORY and A+E Networks, Boppy, Wizard101, Church & Dwight, MGM Studios, Harlequin Enterprises, The Juilliard School, Pella, World Poker Tour, Kathy Davis Studios, FX Network among others. For more information please visit us at www.brandgenuity.com
*Nielsen ratings via USAToday.com
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