Hollywood, CA —  Miraculous Corp—the joint venture between Mediawan and ZAG—and ActivNation today announced a partnership to develop Miraculous: Land of Heroes, a new generation of location-based entertainment destinations inspired by the globally celebrated Miraculous® franchise.

Beginning in 2028, fans will be able to step beyond the screen and directly into the world of Miraculous: Tales of Ladybug & Cat Noir through immersive family entertainment centers that combine interactive storytelling, physical play, rides, digital technology and live activations.

The first two Miraculous: Land of Heroes destinations are scheduled to open in Phoenix, Arizona in 2028, and Miami, Florida, in 2029. Additional locations are already planned by ActivNation for major markets across the U.S. The partnership represents a major expansion of Miraculous® into the rapidly growing experiential entertainment sector. ActivNation, whose portfolio spans entertainment destinations, hospitality and large-scale mixed-use development, will lead site selection, design, development and operations.

Miraculous: Land of Heroes is a place where every child, and every adult who comes with them, is drawn into the adventure to discover the superhero within. Guests will be immersed in the world of Marinette and Adrien and their alter egos Ladybug and Cat Noir, beginning their journey in a reimagined center of Paris before being transported into a series of themed, mission-driven environments inspired by the Miraculous® universe. The destination creates an experiential journey for the whole family, bringing together attractions, immersive activities, rides and challenges.

Through physical activities and digital gameplay, guests will train like superheroes, test their agility, unlock Miraculous-powered abilities, solve puzzles, collaborate on missions with Ladybug and Cat Noir and capture shareable transformation moments throughout the venue. Interactive environments will reward curiosity, teamwork and discovery, offering new challenges and experiences that give families reasons to return. Themed dining and beverages are woven into the adventure, while an in-world Miraculous® store will give fans new ways to extend the experience beyond the venue.

“Miraculous: Land of Heroes is built around one of the most powerful ideas at the heart of the brand: anyone can be a hero,” said Roz Nowicki, Global Head of Consumer Products, Miraculous Corp. “Miraculous has always encouraged young people to recognize their own courage, creativity and potential. This partnership gives us an extraordinary opportunity to turn that message into something families can experience together, where everyone has the chance to take the lead, make choices and discover the hero within.”

“Miraculous has everything the market is looking for in a destination brand: globally loved characters, a distinctive visual identity and a message that resonates across generations,” said Pascal Cohen, Founder and Owner of ActivNation. “Our goal is to translate that emotional connection into an experience that families and teenagers don’t simply visit once but want to discover and enjoy again and again. By bringing together technology, physical activity, rides, hospitality and evolving programming, we believe Miraculous: Land of Heroes will become a powerful new platform in family entertainment.”

Miraculous: Land of Heroes is being developed in a range of footprints and formats, including indoor, outdoor, and combined indoor-outdoor concepts, allowing it to adapt to multiple real estate environments, from urban retail and lifestyle centers to larger destination developments. The flexible format will enable ActivNation and Miraculous Corp to tailor each location to its market and climate while maintaining a consistent Miraculous® experience at its core.

For property owners and mall operators, Miraculous: Land of Heroes offers a new path to revitalization. As traditional big-box retail and department stores continue to adapt to changing shopping habits, ActivNation and Miraculous Corp are positioned to transform them into high-energy, high-traffic family destinations designed  to generate new audiences, repeat family visits, and drive traffic to surrounding retailers, restaurants and entertainment.

Created in 2015 and produced by Miraculous Corp, Miraculous: Tales of Ladybug & Cat Noir is the #1 French animation brand worldwide. Spanning six television seasons, TV Movies, and a feature film, the franchise reaches audiences across 150 territories, with season seven launching in the U.S. this November. The franchise is a global digital powerhouse, with 54 million YouTube subscribers, more than 55 billion lifetime views and an average of 900 million monthly views. It has also generated 1 billion views on TikTok with 7 million followers and more than 200 million likes, and almost 1 billion gameplays on Roblox.

About Miraculous Corp
Miraculous Corp is the groundbreaking joint venture between Mediawan and ZAG established in 2024 to unite all facets of the globally acclaimed Miraculous® franchise. Headquartered in the United States, with a creative studio based in Paris, Miraculous Corp oversees the franchise’s creative vision and commercial strategy to expand the Miraculous universe and its global footprint, ushering in a new era of iconic characters and captivating narratives.

Driven to inspire future heroes to change the world, Miraculous Corp creates stories that empower and engage kids and family audiences everywhere. The company’s dynamic portfolio includes the flagship property Miraculous: Tales of Ladybug & Cat Noir, available in over 150 territories, with season seven commencing its global rollout in November 2026. A theatrical feature is in development, produced by John Cohen (Despicable Me); as well as a live-action series co-produced by Miraculous Corp and See-Saw Films. The portfolio also includes Miraculous Chibis (52 x 3′) and Miraculous Stellar Force (26 x 22′), the first original spin-off series in the Miraculous universe.

Mediawan is Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, known for acclaimed titles such as Miraculous, Adolescence, Call My Agent, 3 Body Problem, HIP, The Count of Monte Cristo and Rhythm and Flow. ZAG, the innovative independent animation studio led by Jeremy Zag, has gained global recognition for creating the ZAG HEROEZ label, including Miraculous and Ghostforce.

About ActivNation
ActivNation is a multi-sector investment, development and operating platform Founded and Owned by Pascal Cohen and headquartered in Aventura, Florida, working at the intersection of amusement and entertainment, hospitality, and sports and technology. Its core business is revitalizing proprietary real estate and transforming brands into immersive, multi-generational destinations where people gather, play and connect. On the real estate side, ActivNation is the main owner/developer of Miami Gardens City Center (MGCC), a 39-acre mixed-use development in Miami Gardens, Florida, and has more than 700,000 square feet under development and repositioning.

In entertainment, the company creates IP-driven family destinations and immersive concepts, including First Racing, located at the MGCC, the indoor seasonal park Winter Wonderland, alongside hospitality operations such as Yann Couvreur and luxury boutique hotels. With several operating brands across many countries and more than 30 years of expertise, ActivNation develops, operates and invests in each destination, building scalable branded operations that prioritize guest experience, performance and long-term value. Through Miraculous: Land of Heroes, ActivNation brings that end-to-end capability, from site selection and design to development and day-to-day operations, to one of the world’s most beloved family franchise.