| For the first time, Formula 1 and Hot Wheels fans will be able to race with all 22 official team cars in a Hot Wheels video game when the new F1 Car Collection Pack arrives in Hot Wheels Infinite Rush from March 2027.
From taking the wheel of their favorite driver’s car to battling friends and family for bragging rights, players will be able to race the full 2026 Formula 1 grid across the high-speed, toy-scale world of Hot Wheels.
Created by developer Milestone and Mattel all 22 official Formula 1 cars have been recreated from their Hot Wheels die-cast counterparts for Hot Wheels Infinite Rush. The cars will join the Speeder category, the fastest class in the game, alongside a roster of more than 150 vehicles, giving players even more ways to compete at top speed.
Since launching the partnership in 2024, Formula 1 and Mattel have brought fans closer to the action through a range of Hot Wheels products and experiences, with the F1 Car Collection Pack for Hot Wheels Infinite Rush marking the latest milestone in the collaboration.
When the pack launches for Hot Wheels Infinite Rush, fans will be able to race against players across the world and put all F1 team cars to the test across the high-speed tracks and challenges like never before seen in a Hot Wheels video game experience.
Emily Prazer, Chief Commercial Officer of Formula 1, said:
“Our partnership with Mattel and Hot Wheels keeps evolving for our fans, and this latest move gives them the opportunity to race their favourite driver’s car in the Hot Wheels Infinite Rush video game. They can play against friends and family, immersing themselves in the world of F1 and enjoying the speed, competition, and drama of the sport in a whole new format. We know it’s going to be hugely popular given the reaction to the previous F1 Hot Wheels die-cast cars, and we can’t wait to see fans get behind the wheel when the F1 Car Collection Pack launches in March 2027.”
Andrea Loiudice, Publishing Director of Milestone, said:
“We’re incredibly proud to be the first to bring Formula 1 Hot Wheels die-cast cars to a video game. The opportunity to work alongside such prestigious partners as Mattel and Formula 1 is a great testament to the trust they place in Milestone and in our ability to deliver high-quality racing experiences. Bringing the full 2026 F1 grid to Hot Wheels Infinite Rush with the F1 Car Collection Pack is an exciting milestone for us, and we’re sure players around the world will be just as thrilled to enjoy these iconic cars in a whole new way.”
Erika Winterholler, Head of Licensed Games, Mattel said:
“The combination of Formula 1’s authenticity and Milestone’s racing expertise created a unique opportunity to deliver something truly special for Hot Wheels fans. Bringing the full 2026 Formula 1 grid to Hot Wheels Infinite Rush reflects our approach to building best-in-class gaming experiences through great partnerships, while continuing to expand how fans engage with the Hot Wheels brand.”
About Formula 1
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP,
GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. |
